Sample Internet Marketing Cover Letter

Dear Recruiter / Hiring Manager,

I have a strong composite of skills that provides a great match to your requirements with more than a decade of experience in the Internet/Technology/New Media sectors.I have had the good fortune to lead business development and sales programs, marketing programs, and product management for some very exciting and innovative enterprises.

My career parallels the explosive growth of the Internet as a sales and marketing medium and my educational background includes an M.B.A. in Marketing/Strategy and B.S. in Computer Science (both from U.C.L.A.).Highlights of my achievements, outlined in detail on the accompanying resume, include the following:

• Managed sales and business development on the West Coast for emerging media / social media marketing startup IZEA/PayPerPost delivering clients such as Cirque du Soleil, Dockers, Vonage, Weinstein Co., Dreamworks/Paramount Pictures, 8×8, TiVo, Hamilton Beach, among others. Note: IZEA recently had a round of layoffs getting rid of HR, VP of Marketing, and West Coast sales and I left IZEA in April 2008.
• Generated over $7 million in revenue from new and existing customers for United Online (parent company of NetZero, Classmates.com, PhotoSite); consistently exceeded quarterly expectations.
• Helped establish relationships with strategic clients such as NBC Universal, Paramount Pictures, Sony Pictures Entertainment, Oakley, Target.com, Toyota Motor Corporation, Autobytel.com, CarsDirect.com, eFax/j2 Global, Stamps.com, HLC/LendingTree Loans, Countrywide, and Move.com (formerly Homestore), among others.
• Created successful online marketing programs leading to product launch for networking hardware company Zuma Networks (parent company publicly traded MRV Communications). Activities include cost-effective lead generation, advertising in trade journals, setting up and managing tradeshows, and more.
• Proven team builder with experience managing the details of a complex business operation, including project management, client relationships, budget development, proposals and contracts and working with legal. Managed a team of twenty-five at online education startup GetTaught. Managed multiple account managers and planners at United Online.

With an entrepreneurial approach to business, I am very comfortable mixing different disciplines and practices in order to come up with a creative solution to a problem.Because I believe there is always a different and better way to do things, I am constantly seeking to improve procedures. In an industry characterized by rapid change, this approach has proved valuable.

If you agree that this composite of credentials represents the type of leader you are seeking, I would very much appreciate the opportunity to learn more about your specific needs.I assure you that a conversation between us will be a productive use of your time, as I have much to offer. I look forward to hearing from you soon.

Sincerely,