To give your job application every chance of success, top it with a strong cover letter that speaks to not only your public relations expertise but also the specific needs of your target employer. Show your value and beneficial skills right away to get noticed by busy hiring managers looking for top candidates like you. Begin building your new cover letter today with our free public relations cover letter template. Free samples are available below and along with the included tips will help you understand how to craft a successful cover letter for your next application.
What to Include in a Public Relations Cover Letter
The first step in building a strong cover letter is to know the employer what they want in top candidates. The job posting is an excellent place to start. There are common threads in all public relations firms and jobs, but specific employers have their own desires (such as, particular strengths in pitching, research, project coordination, or knowledge of a specific industry). It is important that you narrow the focus from your resume and shine a light directly on qualifications the hiring manager will view as valuable and important for this particular job.Start on a confident note by addressing the hiring manager by name in the salutation. Then use your first paragraph to make an immediate case for the position. Explain that you will be a valuable asset. You must maintain this confident tone throughout as well. Keep it going to the final paragraph where you’ll restate your case.Your cover letter should be up to one page in length and include three to five paragraphs. Pay special attention to the middle. Follow up your first paragraph by clearly comparing your expertise to their needs. Spell it out directly to the hiring manager. If you have a track record of achievement or special passion for the field, be sure to include that too so that you stand out from the crowd.
Sample Cover Letter
Cover Letter Content
You would have to look far and wide to find someone who brings as much enthusiasm, energy, and creativity as I could to the position of Public Relations Associate at Optima PR. I have exemplified my commitment to helping clients optimize their public relations strategies by developing and implementing successful plans to handle negative problems, positive events, and reputation issues. I am confident my background would make me a valuable addition to your team.I am passionate about helping businesses maintain, improve, or even completely transform their public relations images. I build productive relationships will clients to ensure they are satisfied at all levels and become an integral part of the process. I also maintain a diverse book of media contacts I can call on for coverage at a moment’s notice.My strengths include project management, research, pitching, and communication strategy development. I know how to produce campaigns that work well with media professional preferences, write engaging website copy, and collaborate effectively with outside teams to implement key plans.Thank you for your time and consideration.