How to Write a Powerful Retail Job Resume Objective
by Stephanie Barna
A resume objective is a short statement that introduces your resume and calls attention to the skills that make you the right person for the position. The objective also states your career goals — what you are looking to accomplish in the short term, or even the long term.
An objective and a summary are very different things. Objectives are more frequently used by people earlier in their careers, with less applicable experience. They focus on your personal goals and objectives for a job. A summary highlights the skills and experience you would bring to the role and focuses on the employer’s stated needs. You should only have one or the other in your resume.
The concept may sound straightforward, but writing a resume objective for retail can be challenging. How do you condense your skills, experience and goals into one or two sentences to convince an employer you’ll be an asset to their company?
To help you write your retail job resume objective, we’ve adapted an advertisement for a seasonal employee at a department store. Read through the sample job posting below and note the keywords we’ve put in bold. We’ll use these keywords later to craft a compelling objective.
Seasonal Retail Sales Associate
Greets customers in a friendly way by welcoming them to the store and providing assistance. When a customer comes through the door, you’re the first person they see. You need to remain upbeat and outgoing, even as you complete your daily tasks. You must be skilled with computers and other technology solutions. We’re flexible when it comes to scheduling, as long as employees are motivated and willing to go the extra mile for customers and other team members.
- Greets customers warmly and courteously and works to resolve any questions or issues they might have.
- Is willing to adapt and learn new technologies and procedures.
- Shows a commitment to customer service and being a creative problem solver.
- Processes transactions accurately and efficiently while remaining engaging and personable.
- Performs all cash handling procedures in accordance with policies and procedures.
- Flexible and willing to cross-train and work in other areas of the store, as needed.
- Must be able to lift up to 50 pounds as needed.
- Must be able to stand and move for an entire shift. Your job will regularly include standing, climbing, lifting, bending, carrying and walking.
- Willingness to follow our policies and procedures.
- Attends work regularly and on time.
- Demonstrates strong verbal and written communication skills.
- Displays basic math and reading skills, legible handwriting and attention to detail.
- Readiness to be a team player and interact effectively with others.
Craft a compelling retail job resume objective statement
To create an objective statement in response to this retail job posting, you’ll need to follow a few crucial steps.
1. Read the job advertisement for the position closely
Make a note of any keywords in the job description that jump out at you and use them to guide your writing. As you can see from the example above, keywords typically tie to the most urgent needs and requirements of the position. You won’t be able to address every single one of them in your objective, but include a few that position you as a qualified and valuable candidate.
Keep in mind that many employers now use applicant tracking systems (ATS) to review retail resumes. These systems automatically scan your resume to find relevant keywords that align with their job description. When updating your resume and cover letter, include the most relevant keywords from the job description whenever possible.
2. Keep it concise
An objective statement should consist of one or two sentences at the most. In the advertisement above, these keywords and phrases stand out:
- Willing to adapt
- Team player
- Customer service
- Problem solver
Pick up on keywords and themes that appear to be of high priority to the employer, especially if the job posting mentions them more than once — we touched on this earlier in the article but it bears repeating. Here are some quality examples of effective objective statements for inspiration.
3. Incorporate relevant keywords in one or two sentences
We came up with this objective statement for the Kohls position:
“Experienced team player with a customer service mindset seeking a part-time position. Able to creatively solve problems and remain upbeat and flexible throughout long shifts.”
Do you see the keywords at work? Your resume objective doesn’t have to be complicated. It just needs to show that your skills and experience will be an asset to the store and the organization. Let’s explore a few more resume objective examples for retail:
- Experienced and flexible sales associate seeks a customer-focused position at [COMPANY] that utilizes my strong verbal and written communication skills.
- Fast-learning sales associate seeking a position where I can work directly with customers, providing assistance and excellent service. Highly motivated and willing to go the extra mile to help [COMPANY] reach its goals.
- Motivated and outgoing salesperson looking to launch a career in retail sales. Experience in customer service and technology.
- Hard-working individual seeks a flexible, part-time retail sales associate job that showcases my commitment to customer service and ability to adapt quickly and interact effectively with others.
Remember, you should always customize each objective statement to suit the specific position’s job description.
Put your retail job resume objective statement to work
Now that you’re feeling inspired and have some objective-writing knowledge under your belt, it’s time to create your own effective resume objective for retail.
Our Resume Builder will guide you in crafting a well-written professional objective that will catch a hiring manager’s attention. You’ll also get guidance on how to craft all other resume sections. And be sure to complement your resume with a winning cover letter.
Our Cover Letter Builder will help you write a persuasive narrative that can serve as the perfect complement to your resume, putting you even closer to convincing the hiring manager that you’re the best candidate for the job.