Creative and efficient design professional with over ten years of experience in corporate art direction,design and branding. Team player able to bring successful projects from concept to completion to market on time.
l Art direction and design implementation.
l Corporate branding campaigns.
l User interface design and web design.
l Commercials, print and Flash advertising.
l Trade show graphics and billboards.
l Style Guides and brand management.
Shopzilla, Inc., Los Angeles, CA
2005–2008 Senior Designer
Art direction and design of BizRate and Shopzilla print, web, and branding projects for Marketing Communications, Direct Marketing, PR, Merchant Services Site Team, Consumer Site Team and Sales Force Departments.
l Lead visual design and user interface of high traffic corporate web pages on Shopzilla.com.
l Conceptualization and development of BizRate and Shopzilla online Flash advertising for corporate sites and online partners.
l Guidance of corporate brand management and development of company style guides.
l Management and guidance of external design agencies.
l Design and art direction on Shopzilla TV commercials, broadcast graphics, and billboards.
l Visual and interface design of Shopzilla B2B Affiliate Program and Merchant Services sites, intranet sites, email blasts and newsletters.
l Creation of corporate affiliate survey designs and survey invites.
l Concept to completion of print advertisements, brochures, sales collateral and trade show signage.
l Development and design of Flash based instructional demonstrations for merchant tools and services.
Abbott Laboratories, Inc., Alameda, CA
2005 Graphic Design Specialist
Design and production work on Abbott Diabetes Care FreeStyle™ and Precision™ product lines for Abbott Marketing Department, including National, International, E-Marketing, and Trade Marketing Divisions.
l Created brochures, tri-folds, healthcare provider & consumer flyers, packaging design, information sheets, trade show signage, PowerPoint presentations, and web graphics.
l Developed timelines and work criteria with each Abbott division in order to eliminate project inefficiencies, as well as to deliver successful client satisfaction.
Envision Media, Inc., Santa Cruz, CA
2004 Production Designer
Agency production and design work on Cisco and Honda large and small format projects.
l Verified and produced layouts, templates, photography selections, and designs for trade show signage.
l Developed and designed banner ads, final mock-ups, and printed collateral.
l Worked with Envision account executives to set client quality standards, guidelines, and on-time deliveries.
Gallien Technology, Inc., San Jose, CA
Creative Director (2000 – 2003)
Promoted and designed music equipment advertising, product write-ups, signage, company literature, maintained web site, and created industrial design. Optimized the smooth flow of related design operations with vendors.
l Developed a fresh Gallien-Krueger corporate image by fostering and designing all new advertising campaigns.
l Conceptualized and designed annual product brochures, packaging design, trade show graphics, and general graphics, thereby reducing costs of overhead production and outside design consultants and contractors.
l Enhanced and developed corporate web site in order to promote company product lines, customer support, and company visibility.
l Developed company literature for corporate branding, instituting a cohesive company message.
l Spearheaded art direction for artist and product photo shoots to promote a consistent and professional vision.
l Researched and developed Gallien-Krueger industrial design, color schemes, and interface graphics for all products (2D & 3D), thereby creating a consistent vision and highly competitive products.
Managed and systematized the process for product graphic design and industrial design for all company products. Eliminated visual problems and guaranteed viable designs of future products.
l Streamlined total design time and reduced production costs by generating the graphic design and industrial design for all products, from concept to finish.
l Composed and drafted all printed visuals, general graphics, and product layouts.
l Designed product graphics and user manuals for Harman-Kardon, Niles Audio Group, and Gallien-Krueger.