Abby Edwards
100 Broadway Lane
New Parkland, CA, 91010
Cell: (555) 987-1234
example-email@example.com
Professional Summary
Award winning Art Director experienced in leadership of graphic, mass media, digital and editorial design teams toward effective and entertaining communication of brand concepts and messaging. Proven history of substantial click-through enticement and campaign response of target demographic. Dedicated to creative brand supportive design utilizing cutting edge technologies with efficiency and trend awareness.
Core Qualifications
- Adobe Analytics
- Adobe CS6
- FinalCut Pro
- CSS and HTML5
- Videography and Editing
- Commercial Photography
Experience
Art Director, August 2009 – Present
FashionFly.com – New Cityland, CA- Lead team of 14 creative personnel in graphic design, photography, videography, encoding, analysis and copywriting for multinational bridge fashion retail brand for women.
- Achieve click through minimums as specified through historic performance in consistent advancement of brand visibility.
- Responsible for consumer engagement improvement from 2.6 million purchases in 2009 to 8.3 million purchases per year at present.
- Consult with Chief Marketing Officer and marketing team regarding campaign budget, purpose, market approach, style, technique, objectives and related production factors.
Art Director, April 2005 – August 2009
Spa Organics Skincare – New Cityland, CA
- Awarded D&AD Pencil Award for Art Direction in category of Art Direction for Poster Advertising 2008.
- Led and managed team of two graphic designers and one css/html encoder for execution of daily digital campaigns and website congruity to targeted 1.3 million loyal customers per day.
- Employed color psychology and organizational best practices in conceptualization, review, approval and presentation of campaigns to marketing team.
Education
2005 Bachelor’s Degree, Visual Arts
Art and Design College of California – New Cityland, CA