One of the best career truisms out there is to know your own brand. As a successful brand manager, you know this adage better than anyone; in order to market a brand effectively, you need to truly know its value, its core message, and its market appeal. The same can be said of knowing your own value, core message, and market appeal when it comes to crafting a resume that sells you as the best candidate for the job. With our brand manager resume sample, you’ll see how a strong resume can make you stand out from the crowd. Still need help? Try our resume builder to start your resume off right.
Why Is This a Good Brand Manager Resume Sample?
If you look at our brand manager resume sample, the first thing you’ll notice is how cleanly and neatly it’s structured. From the professional summary to the core qualifications, work history, and education, each section is written concisely and formatted attractively to create an effective document that packs a lot of power into a small space. You’ll want to focus on this as you write your resume, beginning with the message you want to convey in your opening summary. Consider this your elevator pitch, and make it a strong one that sells you in less time than it takes to inhale and exhale a breath.
Your core qualifications should also focus on brevity and effectiveness, using the best-performing keywords in your industry. The brand manager resume sample provides several examples of strong keywords that create value and improve your automated screening scores, with critical phrases such as reputation management and market data research. This should be a mixture of hard and soft skills and should pull from common phrases in jobs you’re targeting.
The experience section is where you put your money where your mouth is. Though you don’t want to overwhelm by including too many details, you should strive to demonstrate how you apply your skills in a real environment to generate actionable results. You should also begin each sentence with a powerful action verb; refer to the brand manager resume sample for an example of how to do this, and do it well. Action-oriented writing replaces passive verbiage with strong statements that convey engagement and draw the reader in.
Lastly, our sample shows the best way to write your education. Keep it simple, and only list the date, the degree or certification, and the awarding institution. Any other details are unnecessary and distract from the impact of these qualifications.
Why You Need a Strong Brand Manager Resume
When you craft a go-to market strategy for a product, service, or company brand, you must be aware of every other competing brand in that market space ” knowing what they offer, where they outperform your brand, where they fall short, what percentage of the customer base they’ve already captured. Knowing that, you must then create a value statement and enticingly branded message that positions your brand as the best choice in the market, standing head and shoulders above competitors.
Competing in the job market is no different, and in order to stand head and shoulders above other jobseekers you need a resume like our brand manager resume sample. Your resume should be your value statement, clearly stating that you’re the best for the job. Every other candidate will make that same statement, so your best bet is to prove your qualifications with an achievement-oriented, powerful resume like ours.
Costly Brand Manager Resume Mistakes to Avoid
It’s hard to count the number of products that have tanked because of branding mistakes. Whether it’s poorly drafted copy or sloppy marketing, all it takes are a few errors to make your audience lose confidence. It’s no different with employers; if your resume is full of sloppy mistakes, typos, and inaccurate information, you’ll quickly lose their trust and never get it back.
There are countless other pitfalls to avoid. Don’t undersell yourself. When it comes to your resume you should avoid the tendency to downplay your accomplishments with caveats or excessive explanations. Make clear, confident statements of your results, and let them speak for themselves.
You should also avoid excessive detail. Keep your resume on one page with attractive white space to focus the eye, such as in our brand manager resume sample. Readers absorb information more easily when it’s not so densely packed, so pick and choose what you want to include and how you want to present it to make your resume appealing.
Brand Manager Resume Questions
What is the best design for a brand manager resume?
Your brand manager resume should combine creative elegance with minimalism to show you can make a splash in very little space. Don’t fall into the trap many marketing and creative professionals stumble into; avoid bright colors and unnecessary graphics. Resumes don’t follow the same rules as consumer packaging design. Less is more.
Use a stylish but understated modern template like our brand manager resume sample. Play with subtle color accents for a little flair to match your brand, but don’t go overboard. Avoid strange fonts, and keep your focus primarily on the content.
What sections should you include in your brand manager resume?
Breaking your resume down into sections makes it much easier to tackle each section individually and arrange your document into a well-organized presentation piece. Start with your contact information in your header, then move on to a brief but powerful summary of professional qualifications.
Next, you should include a list of searchable skill keywords. The next section, your work history, should take up the bulk of your resume real estate with the last 10-15 years of work experience. Follow up with your education, just like our brand manager resume sample, and you’re done.
What goes in the qualifications section of a brand manager resume?
Your qualifications section is the summary at the beginning of your resume and serves as your introduction to the reader. When employers read your qualifications section, they need to see a succinct presentation of your skills, strengths, and what notable details make you most qualified for the job.
If you’ve never held a brand manager job before, how do you make a brand manager resume?
Use our brand manager resume sample as an example of how to build an impactful professional qualifications section. Use only three sentences or bullet points to describe your capabilities in statements that provide a confident overview of your capabilities and selling points.
Whether you’re looking for your first job or changing career paths, you can still apply for a role in brand management without necessarily having the work history to back you up. Keep your main focus on selling yourself through your opening summary, creating a compelling value proposition through the action-driven language demonstrated in our brand manager resume sample.
What should you include about your accomplishments on your brand manager resume?
Accomplishments are the core of any resume. Calling out moments when you excelled proves to employers that you’ll make valuable contributions in the workplace. Look for accomplishments with measurable ROI, demonstrating a quantifiable positive outcome.
With our brand manager resume sample as a reference, learn to adopt action-driven writing to describe your accomplishments. If you still need help identifying and defining your accomplishments, our resume builder will let you effortlessly create an accomplishment-driven resume from scratch.
Branding a consumer product is tricky, but writing your resume doesn’t have to be. With the best practices illustrated in our brand manager resume sample, you can improve your chances of winning over even the most skeptical employers by building your resume into a powerfully branded value proposition that sells your strongest points as part of a highly attractive jobseeker package.