Market research is an industry that’s growing at a faster-than-average rate, so now is a good time to find some amazing opportunities in this field. Promote your own skills with a crowd-pleasing resume.
List previous studies on your resume that exhibit your analytical and report writing skills, as well as your insight into consumer markets. Market research often involves working closely with a team, whether it is colleagues or those you are researching. Illustrate this with previous project management or supervisory roles to prove your leadership abilities. Finally, as you must constantly stay on top of trends and new findings in such a job, convey your willingness to constantly learn and update your skills.
For more tips on how to sell yourself as the ideal market researcher, check out our market research resume template below.
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Olivia Wilson
100 Main Street, Cityplace, CA, 91019
Home: (555) 322-7337
Cell: (555) 322-7337
example-email@example.com
Professional Summary
Expertise in providing objective, in-depth analysis of consumer and product trends using qualitative and quantitative research. Dedicated to customer focus; skilled at synthesizing all relevant information needed to make key business and strategic decisions. Integrate, interpret and communicate findings to provide actionable, targeted results. A self-motivated top performer with a reputation for leadership, integrity, sound judgment, and ability to work with individuals at all levels in a team environment. Areas of skills and expertise include: Project Management Change agent Client Service Strategic alignment Consumer needs Problem solving
Work History
Associate Director, 01/2008 to Current
- Conduct and oversee research & analysis to provide insights to consumer behavior and marketplace trends.
- Research findings drive recommendations for content published in Consumer Reports, including ratings charts.
- Resources include qualitative research, syndicated data; field surveys and secret shoppers; in-depth interviews with manufacturer, retailer and industry contacts; and secondary research.
- Provide actionable recommendations based on product attributes, consumer preferences, key drivers, advertising, demographics, retail distribution, industry and competitive profiles sales, trends, packaging, pricing.
01/1986 to Current
CONSUMER REPORTS – Yonkers, NY
- Independent consumer product information and testing organization, publisher of Consumer Reports magazine, ShopSmart magazine, www.ConsumerReports.org and other media products.
- Recruited as Market Analyst and promoted four times to current role.
Project Director, 01/1984 to 01/1986
NPD RESEARCH INC – Port Washington, NY
- Performed client service tracking consumer purchasing using a continuous monthly diary panel system.
- Provided manufacturers with information about consumers to help develop marketing strategies and monitor the effectiveness of their programs.
- Data included trial and repeat purchases, brand loyalty, purchase patterns, and the impact of price, distribution and promotions.
- Promoted to senior position in 1985; trained and supervised two assistants.
Senior Research Analyst, 01/1979 to 01/1984
McCOLLUM/SPIELMAN COMPANY – Great Neck, NY
- Copy Testing & Communications Research.
- Tested television, radio and print advertising to determine effectiveness.
- Measure brand recall, messages perceived and motivation/interest in product or service advertised.
- Trained and supervised two assistant analysts.
- Responsible for all phases of project, from setting up field work and designing questionnaires to assisting at client presentations.
Education
M.B.A: Marketing, 1987
Adelphi University – Garden City, NY
B.S: Nutrition Science, 1979
Cornell University – Ithaca, NY
Project Management Institute: Project Management: Structure and Competencies, 2003: