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H: (123) 456-7890
C: (123) 456-7890
Results-driven Public Relations Manager with over 10 years experience in developing effective communication strategies to achieve PR goals and drive brand awareness. Proven leadership skills with success in developing high-performing PR teams and departments, and providing guidance to executives on PR initiatives and goals. Accomplished in designing national and international campaigns that exceed client expectations.
Public Relations Manager
8/1/2014 ? Current
Bway ? Jersey City, NJ
Develop internal and external communications, identify key customer segments, and design messaging strategy consistent with overall objectives.
Drive earned media for new product and service launches to drive market positioning and customer acquisition.
Evaluate and determine communications channel approach for internal and external customer segments, including offline, online, and social media.
Support senior executives with media relations, speaking engagement, and employee communications needs.
Produce and manage publication of employee communication platform; assess engagement and key metrics to drive future communication tactics.
Work with Operations, Engineering, Finance, Marketing, Sales, and HR departments to solicit input and provide support to overall communications and messaging plan.
Guide company on industry and consumer PR efforts, including writing, editing, and reviewing press releases.
Recruit, develop, and manage PR agency to support business strategy.
Public Relations and Marketing Specialist
5/1/2005 ? 7/1/2014
Simmons Agency ? Newark, NJ
Supported current and future clients press activities and designed and implemented PR planning and strategy.
Oversaw development of media lists and determined strategy to pitch media coverage.
Responded to general media and internal requests, and optimized information flow.
Coordinated television coverage and interviews to promote client events, programs, and personnel.
Organized and spearheaded property tours and interviews for media and key individuals.
Distributed and pitched media opportunities and inquiries to partners and corporate management.
Collaborated with internal departments to develop concepts, strategies, and tactics for PR and promotions programs.
Prepared PR schedule, media coverage, and reports for internal distribution.
Managed media contact databases for local contacts, feeder markets, and national and international media.
Past experience includes Senior Public Relations Associate.
Bachelor of Arts, Journalism
Rutgers University Newark, NJ