100 Broadway Lane New Parkland, CA, 91010 Cell: (555) 987-1234 firstname.lastname@example.org
Marketing and Promotions Manger responsible for supervising promotions programs to incentivize the point-of-purchase. Excellent at combining advertising with promotional deals to enhance buyer incentive. Committed to working with marketing and sales departments to create enticing promotions.
Marketing and Promotions Manager, April 2012 – Present Dana Communications Corporation– Pasadena, CA
Work alongside product development team to incorporate promotions after the completion of the product.
Utilize social media networks like Facebook, Twitter and LinkedIn to gain more attention on promotions, discounts and coupons.
Oversee media buying and work with advertising account executives to come up with promising ad campaigns.
Develop and launch, discounts, coupons, samples, gifts, rebates, sweepstakes and contests designed to generate consumer interest in products.
Plan advertising campaigns and measure their successfulness, implementing any optimization and changes as needed.
Coordinate the staff members who create and deliver the ads and create, review, approve and revise advertising copy as necessary.
Marketing and Promotions Manager, August 2008 – May 2012 Los Angeles Business Bureau– Los Angeles, CA
Sent promotions to potential customers through direct mailings, Internet advertisements, inserts in newspapers, in-store displays, product endorsements and other special events.
Determined the length and timeframe for promotions and ensured those schedules were followed.
Marketing promotions to various businesses as well as to the public consumers in general.
2008 Bachelor of Science, Marketing University of California – Los Angeles, CA