100 Broadway Lane New Parkland, CA, 91010 Cell: (555) 987-1234 firstname.lastname@example.org
Senior Product Manager responsible for driving and developing the marketing plans and long-term business plans of the business to maximize sales performance. Make recommendations on marketing strategies. Offers services such as advertising, packaging, pricing, expense budgets, profit plans and future product development.
Senior Product Management, April 2012 – Present Dana Communications Corporation– Pasadena, CA
Drive brand and category development for company and determine marketing strategies that meet customer needs.
Ensure that all promotional programs and projects are delivered on time and within their allotted budgets.
Manage brand merchandising and develop opportunities across all retail channel for further branding and exposure.
Collaborate with international teams to generate new ideas that will benefit consumers across all spectrums.
Apply understanding of the customer, the retail environment and relationship with all media within the brand to promote marketing strategies.
Assess and make recommendations on product assortment, merchandizing and pricing techniques.
Senior Product Management, August 2008 – May 2012 Los Angeles Business Bureau– Los Angeles, CA
Assisted Digital Media Manager with social networking to include monitoring blogs, social network content, website content, contests, sweepstakes and other promotional materials.
Develop and maintain a working knowledge of all products across all brands and apply that knowledge to creating innovative marketing strategies.
Responsible for domestic launch plans in market and across all retail channels.
2008 Bachelor of Science, Marketing University of California – Los Angeles, CA