When it comes to maintaining corporate image, you’re an expert. You can handle anything from the smallest press release to drastic public emergencies. It shouldn’t be hard to apply your skills to your resume and build your professional image, yet without guidance it’s easy to lose direction and make embarrassing mistakes that could tarnish your reputation. You’re in luck; we have a PR manager resume sample that will take you through the basics and, supported by our resume builder, guide you through creating your personal brand message and presenting it to employers. After all, in the end it’s all about presentation — and we’ve got the tools to make your presentation shine.Create Resume
Why Is This a Good PR Manager Resume Sample?
Your resume needs to be the very first demonstration of your skills, by selling you with a compelling value proposition. Our PR manager resume sample leaps into action, accomplishing this by beginning with a powerful professional summary. The opening summary is your first introduction to employers and should have the same tone with which you would speak to an audience of media professionals and industry contacts when representing your employer. Be clear and precise, but don’t be afraid to put a bit of a sales spin on it. For example, our resume calls out the candidate as a dynamic, proactive go-getter with expertise in multiple core areas, including crisis management, corporate communications, and media guidelines.
More than just a marketing piece, your resume needs to act as the key to bypass the screening algorithms locking you out from consideration. That means making effective use of keywords. You should include relevant industry keywords mined from target jobs throughout all sections of your resume, but nowhere do they stand out more strongly than in the core qualifications section. This bulleted list covers additional skills not mentioned in the summary and allows you to easily modify your keywords with each application to better align your resume for a particular job. Try to focus on quick phrases for high-level skills, such as the skills mentioned in our PR manager resume sample, including media event coordination, press release administration, publicity, and correspondence.
The employment history section builds on the principles used in the summary and core qualifications. You should write your work history with the same vibrant language and mixture of keywords. Strengthened by action verbs and short, powerful bullet points, the work history section of your PR manager resume sample exemplifies the best way to condense your expertise into a brief space while still leaving a lasting positive impression.
Why You Need a Strong PR Manager Resume
While the job market for public relations managers is fairly stable compared to national employment standards, the six-figure salaries are a perk in a challenging economy often suffering from low wages. The Bureau of Labor Statistics reports that PR managers make, on average, $107,320 per year. When faced with corporate demand for constant micromanaging of public image and an increasing global focus on corporate social responsibility, PR managers are more essential than ever to organizations of any size.
Finding and keeping a PR job, though, requires a strong resume that proves you know how to sell your own image before any company will trust you with its own. Our PR manager resume sample provides an example of how to catch and keep attention with a clear, succinct presentation of skills that wastes no time in getting to the hook and then hitting hard with a one-two punch of excellent qualifications.
Costly PR Manager Resume Mistakes To Avoid
When it is your job to represent other people’s brands and brand integrity, it can be easy to get so used to talking about the brand that you forget to talk about yourself. Don’t waste time and page space over-explaining what each company in your work history does. You’re selling yourself, not your former employers. Focus on your brand and your brand integrity, and only mention details of former employers when it’s relevant to showing the types of companies and industries you’ve worked in.
On that note, avoid providing too much framing detail about projects. If you have to explain the inner workings and structure of the company for a section of your resume to make sense, then you’re approaching it the wrong way. Scrap what you’re doing, rethink it, and start over from a different angle. Use our PR manager resume sample for an example of how to keep things brief and relevant.
First impressions are everything. If you lose a customer’s trust, it’s very difficult to win it back; it’s easier to gain buy-in right off and do everything you can to keep it. Apply those same principles to your resume, and aim to impress employers at the start before building on that strong foundation to gain their trust. Use our PR manager resume sample, and protect your career and your reputation.