The business development officer networks, promotes and presents, all in an effort to generate interest in the company. The job requires a persuasive and communicative individual that knows how to create a rapport with varying personalities and even cultures. This is a field for a person that knows their industry and the best ways to maneuver a company.
If you have a talent for strategic planning and developing pipelines for new business, this list of business development responsibilities may appeal to your professional side.
- Prospect, research and build relationships with potential new clients and customers.
- Attend industry functions, fairs, forums, events, conferences, etc., gathering and providing company and market information, and creative trends.
- Manage pipeline of business opportunities throughout the market and geographic area, leveraging, growing, and maintaining a robust network.
- Counsel management on opportunities for new products, clients, services, distribution channels, and campaigns that encourage sales increases.
- Differentiate company from competition through the identification and development of unique propositions and campaigns.
- Screen potential business by researching market strategies, deal potential requirements, financials, and requirements, and internal priorities.
- Close business deals through the development, integration, and negotiation of contracts.
- Remain educated through professional publications, personal networks, industry organizations, retraining, etc.
- Participate in branding and communications such as advertisements, press releases, Internet activity and marketing materials.
- Develop creative strategies by analyzing client and customer behavior and feedback, and incorporating results into growth plans.
- Work with sales, marketing, advertising, management, and other pertinent parties to design proposals for the needs, concerns, and objectives of clients and customers.
- Manage cross-selling opportunities across satellite offices.
- Manage the hiring, training and mentoring of marketing and business development associates.
- Collaborate with internal teams, management, marketing staff, and others to maximize sales and revenue opportunities.
- Manage existing accounts, ensuring clients are satisfied and kept abreast of new products and services.
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