A business development officer is critical to a company’s objectives and market position. Without this professional, the company would have no focal point for building customer relationships, to achieve strategic goals, or to manage business opportunities and market conditions.
The business development officer networks, promotes and presents, all in an effort to generate interest in the company. The job requires a persuasive and communicative individual that knows how to create a rapport with varying personalities and even cultures. This is a field for a person that knows their industry and the best ways to maneuver a company.
If you have a talent for strategic planning and developing pipelines for new business, this list of business development responsibilities may appeal to your professional side.
- Prospect, research and build relationships with potential new clients and customers.
- Attend industry functions, fairs, forums, events, conferences, etc., gathering and providing company and market information, and creative trends.
- Manage pipeline of business opportunities throughout the market and geographic area, leveraging, growing, and maintaining a robust network.
- Counsel management on opportunities for new products, clients, services, distribution channels, and campaigns that encourage sales increases.
- Differentiate company from competition through the identification and development of unique propositions and campaigns.
- Screen potential business by researching market strategies, deal potential requirements, financials, and requirements, and internal priorities.
- Close business deals through the development, integration, and negotiation of contracts.
- Remain educated through professional publications, personal networks, industry organizations, retraining, etc.
- Participate in branding and communications such as advertisements, press releases, Internet activity and marketing materials.
- Develop creative strategies by analyzing client and customer behavior and feedback, and incorporating results into growth plans.
- Work with sales, marketing, advertising, management, and other pertinent parties to design proposals for the needs, concerns, and objectives of clients and customers.
- Manage cross-selling opportunities across satellite offices.
- Manage the hiring, training and mentoring of marketing and business development associates.
- Collaborate with internal teams, management, marketing staff, and others to maximize sales and revenue opportunities.
- Manage existing accounts, ensuring clients are satisfied and kept abreast of new products and services.
Overall, business development responsibilities entail locating, defining, developing, negotiating, and closing relationships that maximize business growth.
If you think you have the education and background to fit business development, get your resume ready with resources like Resume Builder, a career-specific resume generator that creates professional credentials in no time at all.
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