Copywriting as an industry continues to explode with opportunities. Freelance writers may struggle to find consistent work however sidestepping into copywriting can be the ticket to a more financially secure career path.
About Sample Copywriter Resumes
Using a sample copywriter resume as a template to create a relevant resume around is a smart move. Too many people write a resume that is filled with irrelevant information or are unable to decide which information to trim in order to present a concise, well put together resume. A resume is a sales letter and for a copywriter more than any other industry, every word needs to count as it is precisely the writing and sales ability that is being evaluated. There are numerous sample copywriter resumes available online and a quick search will yield up some different formats that can be used for structuring a resume that will make a great first impression.
How to Write a Copywriter Resume
As with any resume, it is a good idea to structure the information within different subheadings. Personal contact information will come first and it is important to ensure details are accurate. A paragraph detailing career highlights can follow, allowing the reader to gain an overview of the resume. Other headings to include are career objectives, education, professional certifications, skills gained and work history. Work history is vital information and if extensive only relevant career highlights should be included. Under work history, details of referees should be included.
Although many copywriting jobs with companies require a college degree, the online world is opening up more opportunities for those who may not be qualified in a journalism, communications or English degree. Therefore emphasizing web and multimedia experience may be more essential than excessive details of education. Self-motivation and proven delivery under time pressure is important to demonstrate within a copywriter resume as deadlines are vital in this type of work. Skills with graphics can be advantageous but not essential; however, familiarity with email and electronic publishing is essential.
Copywriter Job Description
The main job of a copywriter is writing advertising copy either for publications such as newspapers or the internet, or for broadcasting. A copywriter uses persuasive words to sell a product, idea or service. A copywriter interacts with the client and may also handle the marketing of the product or service they are writing copy about. Often copywriting includes coming up with unique slogans and headings to catch attention. Research is vital, so that correct facts about the product or service are included.
Copywriters need to be confident with computers and the internet as well as communicate effectively with clients. Sometimes a copywriter must work as a team with graphic designers and marketers and might be required to demonstrate a proven ROI (return on investment) record.
Salaries for copywriting are affected by several variables, including the employing company, experience of the copywriter and if benefits are included in the pay package. In 2008, the average salary for a copywriter was $53,000. A senior copywriter averaged $77,000 with a junior copywriter earning $45,000. Other niche jobs in copywriting include an interactive copywriter earning an average $79,000, a marketing copywriter averaging $53,000 and a creative director copywriter earning the top average salary of $103,000. Many copywriters choose to be self employed, which means no extra benefits and a fluctuating salary depending on workflow.
Copywriting as a profession offers the opportunity for creativity and the satisfaction of achieving sales targets and influencing people in positive directions. The growth of technology such as the internet equates to greater opportunities for freelancing and self-employment in this industry allowing workers to keep their own hours. For those who thrive under the pressure of deadlines yet enjoy creative freedom, copywriting offers a satisfying yet exciting career path.