A marketer acts as an intermediary between product development and sales. Marketers may do consumer research and make suggestions for product development or they may manage campaigns to sell a product or service. They promote brand recognition, manage product advertising and deal with public relations. In instances where a brand name suffers damage, marketers are called upon to handle damage control. Many marketing executives specialize in a particular area like market research. All companies need marketers to handle their products and services; which makes marketing an excellent career choice.
About Sample Marketer Resumes
Marketing is a profession which requires at least a 4 year business degree. Those with an MBA have the best opportunities in this field. Marketing is all about presentation and your resume should reflect your talent for sales. It is recommended that you review sample marketer resumes online for visual guidance. These sample resumes can provide ideas for formatting your resume and assist with the best presentation of your skills.
How to Write a Marketer Resume
Educational background is extremely important in this career so the names and addresses of the educational institutions you attended should be listed with degrees you earned. Note any academic or professional awards you have received. Recent college graduates may wish to include a copy of their transcripts in a separate folder. Academic and professional awards should be noted in the resume.
Include the names and addresses of former employers with your job title and responsibilities for each position and list membership in any professional or community association or organization. Since most potential employers request personal and business references, it saves time to note these in your resume with their contact information.
Marketer Job Description
Marketing is a career that involves some travel, especially if the company has offices in multiple locations. Most marketers work in an office environment and must be proficient with computer operations and mobile devices like PDAs since much of the business is about effective and immediate communication. Marketing is not a nine to five job, long hours and weekend work is expected for marketers. Familiarity with social networking sites like Twitter is helpful since many successful marketers have used these sites to further promote product recognition and public relations. Creative thinking and excellent communication skills are the hallmarks of the successful marketer.
The median salary for marketers in the U.S. in 2010 was $59,000. Average salaries for marketers have fallen during the current recession, but there is evidence that marketer salaries are beginning to rise. The starting salary for marketers depends largely on their educational background but on average is between $20,000 and $25,000 per year. Salaries vary widely depending on the company, the geographical location and the industry.
The job growth rate for marketers in the U.S. over the next decade is expected to be at the average for overall job growth which is 12%. There is and will continue to be keen competition for high level management jobs which offer generous salaries. Candidates with MBA degrees, experience and proven skills will have the best opportunities in this field.