You play a critical role in your job, and your cover letter should do justice to your unique abilities and experience. It is vital your letter speak directly to the employer’s needs so you immediately grab the hiring manager’s attention. Take a look at our free digital marketing manager cover letter template to get started (see below). The accompanying advice will help you understand how you can build and use your new cover letter.
What to Include in a Digital Marketing Manager Cover Letter
Think of your cover letter as your introduction. It sets the tone for your entire interaction with this hiring decision maker and it should be top notch. Start by finding out exactly who that decision maker is, and address the letter directly to them. If you can’t find a name, address it to the company. Never use a general or a gender-specific greeting.The key to your letter is targeting it to the specific needs of your industry, and the unique requirements of the employer. The job posting will tell you exactly what they are seeking; you should use it to uncover which elements of your own expertise should be highlighted. Sell yourself from the opening to the closing paragraphs. Focus on how you not only have the expertise to fill the position, but you will excel and help the company in the process.General guidelines include keeping your cover letter to less than one page and use three to five paragraphs. Carefully eliminate typographical, spelling, and grammatical errors. Always keep the tone professional, positive, and confident.
Sample Cover Letter
You would have to search at great lengths to find someone who could bring as much enthusiasm, energy, and creativity as I could to the position of digital marketing manager at Sawyer Marketing. I have exemplified my commitment to business success by leading numerous customer campaigns with clear results. I am excited by the opportunity to use my experience, knowledge, and keen customer sense to help you capture new business and achieve your customer and company goals. I bring more than 20 years’ marketing experience and a strategic vision focused on long term goals. I know how to juggle multiple simultaneous operational and customer needs while ensuring objectives are met, processes are improved, and clients are highly satisfied with results. My strengths include usability improvements, strategic content management, social media planning, SEO/SEM, and campaign development. My collaborative nature, creativity, and ability to develop out-of-the-box, innovative solutions are the driving factors in my demonstrated track record of success. I never shy from stepping up to meet changing needs, overcome challenges, and devise strategic plans to meet dynamic market conditions.The combination of skills I’ve described in this letter gives me a solid foundation upon which to make an immediate and meaningful contribution to your organization. If upon reviewing my qualifications you agree that I would be able to contribute to the plans and goals of your company, I would be pleased to meet with you to further discuss my background and ideas for future development. Thank you for your consideration.