Digital Marketing Manager Resume Examples

As seen in 1

Table of contents

Digital Marketing Manager Resume Examples
More digital marketing manager resume examples
Choose the right resume format for your digital marketing manager resume
How to write a digital marketing manager resume in 5 simple steps
Add a cover letter
Key takeaways for your digital marketing manager resume
Commonly asked question about resume writing

As a digital marketing manager, you’re the orchestrator of online success for your brand. Your days are a dynamic blend of strategic planning, creative innovation and data-driven decision-making.

Whether it’s devising captivating ad copy, delving into the nuances of SEO or steering the ship through the ever-changing seas of social media trends, you need a resume that demonstrates your incredible abilities so that you can land the perfect role.

With the help of some easy-to-follow instructions on how to write a resume and some excellent resume examples for reference, writing a resume that shows what you have to offer is easier than you might expect.

Here, you’ll learn exactly what you need to know to write an impressive digital marketing manager resume in a matter of minutes.

Keep reading to learn more about:

Examples of resumes for digital marketing manager applicants with and without experience.
What makes a digital marketing manager resume example great.
Tips and tricks for writing a resume for a digital marketing manager.
What to include in every section of your digital marketing manager resume.
How to choose the right resume template and format for the role.

Want a customized resume ready to go in just a few minutes? Use our professional AI Resume Builder for professionally written advice, suggestions and step-by-step help writing every section.

Entry-level digital marketing manager resume example

Create your resume

Build your resume now

What makes this a great digital marketing manager resume sample?

It’s functional.
Because this candidate is just starting out, a resume format that focuses on skills instead of experience is a great way to play to his strengths.
It’s goal-oriented.
This candidate focuses on goals and professional development in his resume profile to make up for his lack of hands-on experience.
It’s easy to read.
The resume template that this candidate has chosen lays out his information simply, with clearly labeled sections that guide the reader through his qualifications.

Experienced digital marketing manager resume example

Create your resume

Build your resume now

What makes this a great digital marketing manager resume sample?

It’s creative.
This resume oozes personality, making it the perfect choice for a digital marketing manager with a strong sense of personal branding.
It uses data.
It’s much easier to understand a career’s impact when experience is described in terms of concrete numerical data.
It uses active language.
Strong active verbs like “implemented” and “collaborated” give off an impression of energy and motivation.

More digital marketing manager resume examples

Looking for another marketing resume example? Check out our other job titles for more inspiration.

Browse other popular samples

Choose the right resume format for your digital marketing manager resume

To land the job you want, you need to get the right information in front of a recruiter. How do you accomplish that? By selecting the right resume format.

Experienced applicants should consider a chronological resume format to highlight work experience and a strong career progression.
Applicants with little to no experience should consider using a functional resume format.
Midlevel applicants with three to five years of relevant experience should consider a combination resume format to showcase a balance of skills and work experience.

Visit our guide to learn more about how to format a resume to highlight your candidacy.

Select an appropriate digital marketing manager resume template

Create your resume

While every resume template will have the same basic sections — a professional summary or resume objective, skills, work history and education — you can customize the look and feel of your resume by selecting the right template.

As a marketing pro, you know that branding is everything. For a resume design that promotes a unique personal brand, try our creative resume templates. Or, if you’re in the market for something sleek and professional, try one of our modern resumes instead.

How to write a digital marketing manager resume in 5 simple steps

While there are some basic rules for writing a great resume, top candidates for competitive digital marketing manager jobs know that the key to getting noticed is to write a resume that is specific to the industry and the role they seek. Learn how to accomplish this, step by step.

Step 1

1. Study the digital marketing manager job description

As you navigate the complex world of the job hunt, you need a resume that stands out to recruiters. To get there, you need to build a resume that stands up to the scrutiny of Applicant Tracking System (ATS).

When you submit your resume, it doesn’t always land directly in front of a human recruiter. Instead, it often faces its first challenge: the ATS. This software scans and evaluates resumes based on specific criteria set by the employer. It’s like a digital filter, sorting through a sea of applications to determine which ones are the best fit for the job.

In order to make your resume ATS-friendly, you need to use keywords from the job listing. These keywords are specific terms or phrases directly related to the job description, required skills and qualifications. They reflect what the employer is looking for in an ideal candidate. By strategically incorporating these keywords into your resume, you increase the chances of your application sailing past the ATS filter and landing on the recruiter’s desk.

When the ATS scans your resume and spots these keywords, it recognizes a match between your qualifications and the job’s requirements. This not only boosts your visibility but also positions you as a qualified contender for the role.

Remember, the ATS doesn’t have human intuition; it relies on objective patterns and matches. So, by speaking the language of the job listing through keywords, you’re effectively bridging the gap between your qualifications and the system’s algorithms.

Step 2

2. Write a professional summary or resume objective

Your digital marketing manager resume should open with a resume profile, which introduces your career history and qualifications to potential employers. There are two main types of resume profiles available.

Candidates with less experience should choose a resume objective, which focuses more on career goals and development than work history or achievements. Applicants with a long history of digital marketing roles should use a professional summary, which summarizes your experience, skills and career accomplishments.

Here are some strong examples for your digital marketing manager resume:

Digital marketing manager professional summary example:

Experienced marketing manager with over 11 years of proven success in crafting and executing strategic marketing initiatives across diverse industries. Adept at driving brand growth, increasing market share and optimizing customer engagement. Skilled in leading high-performing teams, cultivating cross-functional collaboration and leveraging data-driven insights to deliver measurable results. Demonstrated expertise in developing comprehensive marketing strategies, overseeing multi-channel campaigns and effectively managing budgets. Known for innovative thinking, creative problem-solving and adaptability in dynamic market landscapes.

Digital marketing manager resume objective example:

Digital marketing analyst with five years of experience, specializing in data-driven strategies and performance optimization. Seeking a leadership role as a digital marketing manager in a progressive organization. Collaborative communicator with a history of effectively presenting complex data to cross-functional teams, driving informed decision-making. Eager to develop professional relationships and grow leadership skills.

Step 3

3. Highlight your most relevant digital marketing manager skills

Your digital marketing manager skills are one of the most important qualifications on your resume. Skills for a digital marketing manager resume belong in your resume skills section and throughout your work experience and resume profile.

A strong resume includes a balanced blend of both hard and soft skills. Hard skills are the technical skills and knowledge that you earn through experience and education. Soft skills, on the other hand, are the more subtle personality traits and behaviors that make you a great worker. Below, we provide a side-by-side list of hard and soft skills to help you see the difference between the two.

Hard and soft skills for a digital marketing manager resume:

Hard Skills

Data analysis
SEO and SEM
Content strategy
Email marketing
Conversion rate optimization
PPC advertising

Soft Skills

Written and verbal communication
Leadership
Flexibility
Creativity
Community-building
Organization

Here is an example of a strong digital marketing manager skills section:

Skilled data analyst
Proficient in SEO and SEM using tools like Google Search Console and Analytics
PPC advertising specialist
Creative and enthusiastic communicator

Pro tip

As a digital marketing manager, communication and leadership are both vital to your daily performance. Your soft skills are an essential part of your resume, so don’t sell yourself short and remember to include them alongside your hard skills.

Step 4

4. Write a strong digital marketing manager work experience section

While the required background and experience will be different for each role, the key to getting noticed is writing a work experience section that demonstrates what you will bring to the table.

Here is an example of a great digital marketing manager work experience entry:

Digital Marketing Manager, Perry Digital Marketing Agency
Omaha, NE
September 2021 – Present

Strategize and execute comprehensive digital marketing campaigns, resulting in a 30% increase in website traffic and a 20% rise in conversion rates.
Lead a team of five digital marketing specialists, overseeing content creation, social media management and PPC advertising efforts.
Collaborate with cross-functional teams to develop and implement data-driven strategies, resulting in a 25% growth in online sales within one year.
Utilize Google Analytics and other analytical tools to track and analyze campaign performance, generating weekly and monthly reports for senior management.
Manage a $200,000 annual digital marketing budget, optimizing allocation across various channels to maximize ROI.

Pro tip

Make your digital marketing credentials pop by using action words, numerical data and metrics to give your qualifications a sense of concrete impact and energy

Step 5

5. Showcase your education and training on your digital marketing manager resume

To be hired as a digital marketing manager, you’ll need to show employers that you have the required education and training. Top candidates for this role often list a bachelor’s degree in marketing, communications or a related field. For some roles, a master’s degree may be required, but generally a bachelor’s degree and appropriate experience is standard.

List your education starting with your highest level of education and work backward. Also, unless you’re a recent graduate, there’s no need to include your graduation date.

How to list your digital marketing manager education:

Education:

Bachelor of Arts
Communications
University of Nebraska, Omaha
Omaha, NE

Certifications:

Google Ads Certification
HubSpot Inbound Marketing Certification

Pro tip

If you have professional certifications or special training, add them to your resume. You can include them in your education section or add a special section to your digital marketing manager resume.

Optional sections for your digital marketing manager resume

Awards and certifications

Including awards on your resume provides a compelling snapshot of your accomplishments and sets you apart from other candidates in a competitive job market. Awards serve as tangible evidence of your exceptional skills, dedication and achievements, lending credibility to your claims and showcasing your commitment to excellence.

Hiring managers and recruiters are drawn to candidates who have been recognized for their contributions, as it demonstrates your ability to deliver outstanding results and contribute positively to a team or organization. By showcasing your awards, you not only validate your expertise but also create a lasting impression that resonates with potential employers, highlighting your potential to make a meaningful impact in the role you’re pursuing.

How to list awards on your digital marketing manager resume:

2021 Social Media Community Organizing Award

2018 Marketing Campaign Innovation Award

Projects

Including a projects section in your digital marketing manager resume offers a dynamic showcase of your hands-on experience and real-world impact. It allows you to delve beyond traditional job responsibilities and highlight specific campaigns, initiatives or strategies you’ve successfully executed. Demonstrating your involvement in projects not only reveals your ability to put theory into practice but also showcases your versatility in handling diverse challenges.

This section provides concrete examples of your strategic thinking, creativity and problem-solving skills, giving potential employers insight into your approach and potential contributions. By sharing your project successes, you emphasize your practical expertise and solidify your credibility as a well-rounded digital marketing professional who can drive results across various campaigns and platforms.

How to list projects on your digital marketing manager resume:

Integrated Social Media Campaign
- Developed and executed a cross-platform social media campaign targeting a 25% increase in brand engagement within three months.
- Collaborated with design and content teams to create visually appealing content aligned with the campaign theme.
- Utilized Facebook, Instagram and Twitter to launch engaging contests, user-generated content initiatives and interactive polls.
- Achieved a 30% increase in social media followers, exceeding engagement target by 15%.
SEO Revamp
- Led a comprehensive website SEO audit and optimization initiative to improve organic search performance.
- Conducted thorough keyword research and implemented on-page SEO strategies resulting in a 40% increase in organic traffic over six months.
- Collaborated with the development team to enhance website speed and mobile responsiveness, contributing to improved search rankings.
- Implemented structured data markup, leading to a 20% rise in click-through rates from search engine results pages.

Languages

Including languages you’re proficient in showcases your commitment to breaking communication barriers, fostering cross-cultural connections and maximizing the reach of your digital strategies. In a globalized business landscape, fluency in multiple languages can be a distinct advantage, making your resume stand out and underscoring your potential to drive comprehensive, internationally focused marketing initiatives.

How to list languages on your digital marketing manager resume:

Fluent in English and Portuguese
Proficient in Spanish.

Interests and hobbies

Integrating a hobbies section into your digital marketing manager resume provides a glimpse into your personality and interests beyond the professional realm. While your skills and experience are vital, sharing your hobbies adds a personal touch, making you more relatable to potential employers.

Hobbies can also highlight qualities like creativity, discipline and teamwork that are vital to your career as a digital marketing manager. For instance, if you’re an avid photographer, it demonstrates your eye for visual aesthetics, a valuable trait in digital marketing.

Furthermore, shared hobbies could spark conversations during interviews, creating a memorable connection that sets you apart. Ultimately, including hobbies showcases your well-rounded nature and enhances the overall impression you leave, reinforcing your potential as a dynamic and engaging well-rounded professional.

How to list interests and hobbies on your digital marketing manager resume:

Passionate writer an administrator for personal travel blog
Enthusiastic community organizer
Interested in mindfulness, meditation and yoga

Add a cover letter

Create your cover letter

Adding a digital marketing manager cover letter to your application can help you stand out. Your cover letter is an important opportunity to explain why you’re interested in the role and why you feel like you’d be a great fit.

Learning how to write a cover letter for a digital marketing manager gives you an opportunity to add context to your resume. Study our cover letter examples to learn how to express your unique candidacy in a compelling way and how to format your cover letter for success.

Or, if you want a job-specific cover letter in a matter of minutes, use our professional Cover Letter Generator, which offers professionally written text suggestions for every section. Use the wording as-is or customize it to suit your needs.

Key takeaways for your digital marketing manager resume

Follow our steps for a standout resume:
Take care to write all five sections of your resume in a way that is specific to the job you seek. Your professional summary, skills, work experience and education section should all contain information that is targeted to the job ad.
Select the appropriate resume format:
Decide what you’d like to emphasize the most on your digital marketing manager resume — strong skills, an impressive work history or both — and then select the template that will help you put your best foot forward.
Be specific to the role:
Use specific information from the job ad rather than generic resume filler when crafting your document. Again, a well-written job description will tell you the critical credentials you must emphasize on your resume.
Include both hard and soft skills:
Being a digital marketing manager requires a mix of technical and personal skills to do the job well. Study our list of hard and soft skills to be sure that you include a balance of both types in your resume.
Make your work experience section shine:
Accomplish this by using action verbs, data and metrics to show the impact of your work.
Choose an appropriate resume template:
If you’re still not sure what resume design to choose, take a look at some simple templates to get started with something basic and professional.
Go the extra mile:
Including a well-written digital marketing manager cover letter can increase your chances of landing a job interview, so consider including one, even when it wasn’t requested.