In today’s job marketplace, digital marketing skills are highly desirable, and as such, the field is extremely competitive. With so many qualified candidates searching for jobs in the field, you need to find a way to stand out and make an impact. Having a resume that shines with professionalism and polish is the best way for you to get noticed by hiring managers.
Use our digital marketing manager resume sample as a baseline to ensure your own resume includes everything you need to get ahead in the job search. Your resume should cover all the sections that a hiring manager expects to see, such as relevant qualifications and work history, as well as experience and education. You can compare your current resume to the sample and see if you’ve left anything out. If you need help creating your resume, use our resume builder.
Samantha Cummings
123 Fake Street | City, State, Zip Code
Cell: 000-000-0000
email@email.com
Professional Summary
Digital Marketing Manager responsible for overseeing the digital marketing campaign of the company. Manages brand promotion and niche market advertising across digital channels. Fluently transitions through each phase of marketing across the web.
Core Qualifications
Experience
Digital Marketing Manager, April 2012 – PresentCompany Name, City, State
- Devise the strategies used to drive web traffic to company web site and implement those strategies across web, email and social media channels.
- Conduct research of user experiences and make any necessary changes to marketing strategy based on results provided in studies.
- Plan and manage the budget of digital marketing campaigns, creating detailed reports of allocations to Present
to higher management teams. - Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies.
- Utilize various forms of marketing strategies to attract traffic to website, including SEO, PPC and paid to search engines.
- Oversee the social media strategy for the company and delegate social media task management among team members as appropriate.
Digital Marketing Manager, August 2008 – May 2012
Company Name City, State
- Instrumented conversion points and utilized data gathered to optimize user experiences.
- Measured and reported the performance of all digital marketing campaigns, focusing on customer touch points and research data.
- Designed, built and maintained a favorable social media presence.
Education
2008 Bachelor of Science, MarketingUniversity of California – City, State
Why Is This a Good Digital Marketing Manager Resume Sample?
Have a look at the digital marketing manager resume sample to see how it effectively covers all the bases that a good resume needs to have. It starts with a professional summary made up of three succinct and impactful statements that mention specifics about the jobseeker’s qualifications, including the job title. “Fluently transitions” uses a descriptive adjective to add punch to the jobseeker’s professional ability, rather than just blandly stating what she does. By mentioning “niche market advertising,” the jobseeker shows the hiring manager she has specialized experience within the sector. These initial statements pack a lot of information into a brief space. This is important because the professional summary is often the first thing that hiring managers read, so it needs to be short and effective.
The next section enhances the professional summary by providing a bullet-pointed list of six core qualifications. It’s best not to list more than eight skills in this section. By pinpointing specific capabilities, you quickly give recruiters further evidence that you are a suitable candidate for the position. The digital marketing manager resume sample focuses the bullet points on skills that are directly relevant to the position, such as “SEO specialist.”
The experience section is where you go into the greatest detail about your work history. Notice how the resume sample lists experience in a standard format, including the former positions, dates of employment, and specific duties, beginning with the most recent position. The bullet points grab the reader’s attention by starting with a strong action verb, such as “devise,” “conduct,” and “plan”. Note how the current position uses present-tense verbs while past positions use past-tense verbs.
The education section shows hiring managers your academic background, so it’s crucial to list your higher education or high school diploma if you haven’t attended college. Like the experience section, start with most recent achievements first.
Why You Need a Strong Digital Marketing Manager Resume
According to The Bureau of Labor Statistics, the field of digital marketing is growing faster than average, with a 9 percent increase by the year 2024. That means there will be about 19,700 additional jobs in this field over that period of time.
Although job growth is a positive thing, it also makes for a recruiter’s market, because there is a large selection of young and inexpensive starter talent for hiring managers to choose from. That being the case, your resume has to work extra hard to stand out from the crowd. Luckily, if you follow the best practices shown in the digital marketing manager resume sample, you’ll have a much better chance of making a good impression and getting called in for an interview.
Costly Digital Marketing Manager Resume Mistakes To Avoid
One of the top pieces of advice given to jobseekers about their resumes is to always proofread thoroughly to avoid typos and grammatical errors. While that is certainly true, those two pitfalls aren’t the only ones you need to look out for as you prepare your resume.
Something else you should avoid is failing to include key skills. Marketing managers need a good grasp of advertising and promotion techniques, as well as IT abilities. In our digital marketing manager resume sample, the jobseeker shows how she applied these skills to make a positive contribution in her former positions, so the hiring manager can see how she may be able to do the same in the new position.
It’s not necessary to list details like hours, salary, or the name of a supervisor, unless you are applying for a federal or military position. Avoid abbreviations if possible as well, or spell them out.
Digital Marketing Manager Resume Questions
What’s the best resume template to use for a digital marketing manager resume?
A chronological resume that focuses on your experience is ideal for this position. As illustrated by the digital marketing manager resume sample, this template allows you to make your work history the star of the show. You begin with your most current position and lay out a reverse timeline that reveals your progress throughout your career. To get started, you can use the resume builder to create your document effortlessly.
How do you write a summary statement for a digital marketing manager resume?
Your summary statement gives a brief synopsis of your work experience. This is your introduction in a nutshell. It should start by telling the employer who you are. The simplest way to do this is by stating the position you have now, as shown on the digital marketing manager resume sample. Then tie together the key points of your experience and why they make you a prime candidate for the job you are seeking. Essentially, a summary statement should tell the reader who you are, what you do, and why it’s important.
What’s the best way to include digital skills on a digital marketing manager resume?
Digital skills are qualities that you want to demonstrate, not just state. It is important, of course, to list your skills in using innovative technology and digital media outlets as qualifications, but it is more impressive if you can show your proficiency. The digital marketing manager resume sample gives great examples in the experience section on how to reveal digital skills by listing the tangible outcomes accomplished as a result of using those skills well.
What’s the best way to list certifications on your digital marketing manager resume?
The best place to list your certifications is in the education section, located at the bottom of the digital marketing manager resume sample. Because certifications are often evidence of specialized knowledge needed to perform the vast set of tasks required of a digital marketing manager, they may be as impressive to prospective employers as a four-year degree. You don’t have to list every certification you’ve earned. Focus solely on the ones that match key requirements listed in the job description.
What should you do to make sure your digital marketing manager resume makes it past an ATS?
An applicant tracking system scans resumes for the keywords that are most relevant to the job and picks out the resumes that are the closest matches. One way to increase the likelihood that your resume will make it past an ATS is to avoid submitting a generic resume. Cater each application to the specific job for which you are applying at the time. Choose keywords in the job description. For example, in the digital marketing manager resume sample, references to SEO, digital marketing, brand promotion, and niche advertising appear multiple times, because these are common keywords found in job descriptions for such a position. Resumes that match a large number of keywords are the ones that make it past an ATS.
Conclusion
Although it takes time to craft a well-written resume, the digital marketing manager resume sample shows that it’s simply a matter of adhering to guidelines, even when you’re up against a large pool of qualified talent. Write a professional summary that packs a punch, and focus on relevant skills. Vary your verbs so your resume is interesting to read, and you’ll take your application to the next level.