As a marketing manager, you have to promote businesses, services, brands, and services. You develop marketing strategies to meet customer needs. You will be managing and coordinating marketing and creative staff and marketing channels used at the company.
If you want to build a resume for this career, let’s start with the three types of resumes.
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Job Duties of a Marketing Manager
Marketing managers have to track and analyze the performance of a marketing campaign, manage the marketing budget, and ensure all marketing materials fit business goals. You have to be a great leader as well.
Here is a broader list of marketing manager responsibilities:
Evaluating and analyzing marketing strategies.
Developing creative briefs and guiding creative teams to fulfill the needs of all public-facing communications.
Developing strategies to inform the company and drive traffic to the business.
Developing and implementing programs for specific targeted accounts with the sales team.
Preparing and monitoring the marketing budget on a quarterly and annual basis.
Measuring and preparing a report on the performance of a marketing campaign.
Analyzing customer behavior and adjusting advertising campaigns.
Promoting the business at trade shows and other significant events.
Identifying opportunities to improve marketing effectiveness.
Marketing Manager Median Salaries
The median annual salary of a marketing manager is $154,470 as of May 2020, according to the U.S. Bureau of Labor Statistics.
Top Skills for Marketing Managers
A marketing manager holds an important role in a company and with this comes a set of skills necessary to thrive. These are the top skills:
- Communication: Professional written and verbal communication is the most important skill for a marketing manager to convince the public to buy or invest in services. You also are often communicating with other teams to decide on new marketing strategies and other matters.
- Analytical thinking: A marketing manager must be analytical and think thoroughly about their decisions. You should always research to understand customers’ needs and decide how you have to present your products. You should draw logical conclusions based on the data you have received and your understanding of the market.
- Creativity: You are responsible for marketing strategies, so your creativity and unique ideas will be important to attract customers. They should appeal to customers in a way that motivates them to collaborate or invest.
- Technical skills: You have to be well-versed in new technologies used in the field. An example of this is the high popularity of voice recognition artificial intelligence like Siri and Alexa. Likewise, social media is the new battleground where the marketing businesses must square off due to the number of users anyone can reach.
- CMS expertise: Almost all businesses use a content management system (or a CMS) to publish content in this day and age. A CMS helps you implement many marketing strategies, and through them, you will be able to create or modify any content on the company’s website.
- CRM skills: A customer relationship management (CRM) is a tool used by marketing firms which gives a detailed profile of their consumers to offer them a more personalized experience when dealing with their product. With thorough knowledge of these systems, a marketing manager can optimize interactions between customers and the company while also helping sales and marketing.
- Organizational skills: A marketing manager must analyze the latest numbers in their campaign, answer queries from their clients, evaluate the effectiveness of their strategies, among other responsibilities, making organizational skills crucial. Through these, you will create and deliver goals while efficiently making decisions on the fly and keeping stress at bay.
- Negotiation: Marketing managers must strive to achieve the best deal for both consumers and their employers. As a professional, you might find yourself discussing the price value of a product with executives in the company; it is your responsibility to establish a fair amount for consumers but profitable for the enterprise. Your ability to drive the best bargain will be a part of your professional success.
Educational Requirements for Marketing Managers
Degree
To be a marketing manager, you have to get a degree in marketing, business, or related fields like advertising or finance. Various colleges or universities offer bachelor’s and master’s degrees in these fields. Bryant University offers a bachelor’s in Marketing, Post University offers a BS in Business and Marketing, and Northern Illinois University offers bachelor’s and master’s in Business and Management. If you are searching for a place to study closer to home, you can also search for more universities online.Certifications
Graduates in marketing or business can apply for a specialized certification in Marketing Management from various sources like the American Marketing Association. On the other hand, if you want to focus on content or digital marketing, you can check these various certification options.
On the other hand, Boston University offers a certificate course in global marketing management. It is an online certificate program with just four courses or 16 credits, and the completion time is nine months for the certificate program.
You can also get a certificate in marketing management from edX. It is a seven-week program in which you will learn about marketing strategies and tactics. You can also opt for a certificate course in marketing management from Coursera. It is a 12-hour course and will help you gain market analysis, marketing, and marketing strategy skills.
Marketing Manager Resume-Writing Tips
- Write a strong summary for an impressive overview. An employer does not have time to review the resume of every candidate. You should represent yourself as a strong contender by writing an impressive summary statement. The summary should not be more than three or four lines, and it should give the employer an idea about your qualities, experience, and skills. Always start the summary with an adjective like “dedicated,” “disciplined,” “self-motivated,” or “organized.”
- Use action verbs to emphasize your achievements. When you are writing, always use action verbs to highlight your roles in the company. Communicate your previous responsibilities and achievements with a confident tone, and use verbs like “achieved,” “analyzed,” “created,” or “established.”
- Incorporate statistics to make your claims credible. You should always quantify your achievements. Impress the recruiter with the data in numbers. For example, you can write:
“Improved the number of leads by 85% in the first quarter and increased lead volume by 80%”.
FAQ
Does a marketing manager travel a lot?
You might need to travel as a marketing manager to study the market and analyze the strategies. You may have to travel for meetings.
Does the marketing manager role require a lot of math?
Yes, you will need math to analyze market trends. But you don’t have to go for in-depth knowledge — just basic knowledge is fine.