If you’re a storyteller with fresh ideas and can persuade people to take action in your favor, marketing is the perfect field for you. The high revenue-generating quality of this field creates many jobs, including social media managers, market research analysts, advertising managers and many more. Despite the tumultuous times of the pandemic, marketers are in more demand than ever, with a 63% increase in marketing jobs from early to mid 2021.
Now is your chance to get your first or next job in marketing, and we’re here to help. Read on to discover the current trends, job outlooks and salaries of different roles in marketing and the skills and education you’ll need to get the job. Let’s start by looking at three marketing resume examples to help you craft your own competitive resume that’ll get you in for the interview.
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Current trends impacting marketing jobs
According to a Forbes article, voice search optimization, over-the-top advertising and AI-based automation processes are some of the trends that are becoming central to the industry. It’s also anticipated that research and data-driven storytelling, along with a TikTok presence and Facebook Ads, are what will propel businesses’ growth. Of course, trends also vary depending on the type of marketing you do, which is why HubSpot’s annual marketing trends report goes into the different trends that professionals in Content, Social Media and SEO need to implement in their strategies.
Despite the expanding technological advancements and reliance on AI, jobs in marketing are still done by people. As per a Deloitte report, although AI automated processes are the future of marketing, they won’t affect the talented workforce. However, with the “Great Resignation” affecting many industries, employers are encouraged to adopt remote and flexible work environments to attract and keep talent. With the increase of marketing jobs by 63% in the first six months of 2021”, more employers are adapting to the necessary remote and flexible options.
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Average salaries and employment outlook
Marketing is the lifeblood of businesses everywhere. That is why there is no shortage of jobs and roles in this industry.
The roles in marketing are many, and the following are a few examples of job titles with their average salary and projected growth.
Internal company marketing teams
The internal company marketing teams include senior-level employees, such as marketing executives and marketing managers, who promote the organization’s mission, vision and culture. Their prime duty is to develop trust and enthusiasm in the minds of other employees through an emotional connection toward the brand. This eventually leads to increased retention of employees.
Job Outlook 2020–2030
While jobs for product managers have been steadily increasing over the last few years, projections for the role aren’t available as of 2021. However, you can anticipate earning over $70k a year for an entry-level position and up to $100k with 20 or more years of experience.
Employment for marketing managers is projected to increase by 10% by 2030 — an increase of 29,400 jobs.
External outreach marketing teams
The external outreach marketing team promotes the brand, enhances recognition and boosts profits for their client or employer. Their activities are geared toward increasing traffic to find individuals or organizations interested in buying their company’s products and services. Some of the significant roles in this category include digital outreach executives, marketing and outreach manager and social media managers.
Job Outlook 2020–2030
Projections for this position haven’t been generated as of 2021. However, you can anticipate a $45k yearly salary at the entry-level and up to $66k with 20 or more years of experience.
Social media manager
As social media networks are growing exponentially, social media management is a must for companies, which means increased opportunities for social media managers, coupled with increased competition.
6 of the top soft skills needed for marketing jobs
Marketing professionals are responsible for increasing awareness of companies and brands in the marketplace and identifying new strategies to attract and retain customers. As a professional in marketing, you should bring with you knowledge of analytical reports, awareness of market trends and an understanding of campaign management. Plus, according to an article by the American Marketing Association, employers today seek candidates with leadership skills, flexibility and curiosity.
Here are some of the skills you want to include in your resume to stand out from the crowd:
Leadership skillsAs a professional in marketing, you should be ready to lead a team in devising new strategies for your customers. You must master leadership traits, such as interpersonal skills, patience and compassion, to be capable in your role.
Communication skillsIn the field of marketing, communication is critical. Through communication, you will truly understand your clients and express your ideas, leading to the development of any industry. Employers are constantly looking for candidates who understand how to communicate their ideas correctly and are flexible enough to compromise in case of disagreements.
Innovative thinkingIf you want to excel in the marketing domain, creativity is indispensable. You must come up with new and exciting ideas every day to promote and expand your brand. Innovation will help your company stand out from the competition in the face of adversity. For example, you can use software like Canva to devise appealing visual content for a new advertising campaign, resulting in enhanced consumer interest and maximized sales. You can also host virtual events on your company’s social media outlets for a new product/service launch, leading to increased customer engagement.
DependabilityEmployers look for candidates they can count on in any situation; this includes everything from being punctual to achieving set targets. If you have had previous experience in positions where power has been ceded to you and has flourished, you should add that in your resume to impress the interviewers. What’s more, with the increase in remote and flexible jobs, employers will expect you to work with minimal supervision. Thus, demonstrating your dependability will go a long way to gaining their trust.
FlexibilityWith new technologies and other advancements coming into play, the marketing world is witnessing rapid changes, and it is expected to continue growing in the coming years. This means employers want candidates who can instantly adapt to any changes. Include specific examples of flexibility and quick adaptation in your resume, for instance: “Optimized campaign plans to take advantage of new updates on key social media platforms.”
CuriosityIn marketing, it is imperative to want to continue to learn every day. You must be on a constant lookout for new skills and information related to the field. As the marketing world is becoming increasingly digital, you should have experience using Search Engine Optimization (SEO) for better reach. Other technological tools such as Buzzsumo, Google Keyword Planner and Hubspot enhance the social media presence of your company.
If you’re looking to build a career in the marketing industry, a bachelor’s degree is necessary. This could be in any field of study, including marketing, sales, market research, art history or consumer psychology. Higher-level positions, like that of a marketing manager, call for further education in management, business law, finance, mathematics or economics.
The American Marketing Association also offers an array of certifications in marketing, including Professional Certified Marketer, Content Marketing Certification, Digital Marketing Certification, Advanced Digital Marketing Certification, Marketing Management Certification and Sales Management Certification. These certifications can catch the eye of employers and further enhance your opportunities to land a position. Courses in data analytics and brand management are also beneficial options that can help you develop top-notch marketing strategies that produce results for your clients.
Resume examples by experience level
Whether you are new to the field, just about to begin your marketing career, or an experienced marketing manager looking for a job shift, resume making can be challenging for all. But with Resume Now’s assistance, making a resume will become apparent in no time!
We offer the best resumes from different backgrounds, including marketing. If you want to generate a resume that outshines other job seekers, follow the simple steps mentioned below.
The essential steps in the initial stage of your resume writing process should be to jot down all hard and soft skills relevant to the marketing field. Next, compile your entire work experience in one place. Once you combine your skills and work experience (if any), you’ll be ready to select the ideal resume format which best suits your profile. To choose a format, consider where you stand in the following three groups:
Social Media Manager
Marketing Resume Examples
3 tips to stand out and get the job you want
Include marketing-related experience ONLY.One mistake that most candidates make is including anything and everything when it comes to their work history. They fail to differentiate between their relevant and irrelevant experiences. Let’s say you’re currently working in the marketing industry and are looking for a new job in the same industry or role. In that case, your resume must be centered only around marketing experiences. Employers won’t be interested to know if you started your career as a call center agent. As such, your resume should only have details that will help you as a marketer, such as “Handled marketing events and sponsorships” or “Increased reachability of the brand through effective strategies.” If you don’t have relevant experience yet, you can list irrelevant jobs if they give you transferable skills to the new role you want.
Tailor your resume to the job.Even if you’re applying to vacancies for the same job title, every employer is searching for an employee to fill that role for different reasons. For example, while a marketing agency may be looking for a social media manager to increase their clients’ brand visibility, another might be interested in the same professional to increase sales conversions. This is why you mustn’t just send out a one-size-fits-all resume. Instead, read through the job ad for each role you truly want and identify the skills and experiences they are looking for in their ideal candidate. When you include the keywords they posted in the job ad, you tell the employer that you are exactly who they envisioned. Taking the time to adjust a few skills and tasks in your resume can mean the difference between getting the invite for the interview or being passed over for another applicant. However, make sure to include only the skills you truly have. After all, employers don’t expect the applicants to match 100% of their expected credentials, so don’t worry if you don’t have everything they want.
Include a cover letter.
Not everyone includes cover letters with their application. Most only include one when requested with the application documents, and even then they include a generic one because they don’t know what to write. This, however, is a big mistake! The cover letter is essential because it gives you more space to convince the employer that you’re the right fit for the job. Use this space to include:
Your best achievements in your career.
The reason why you’re interested in that particular role and company.
The results you can help the company achieve.
4 easy steps to build an interview-winning marketing resume
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What activities will I need to perform in the marketing industry?
As a marketing professional, you’ll be required to perform the following tasks daily, depending on your specific job title:
Conducting campaign management.
Monitoring and managing social media.
Supervising outside agencies and vendors.
Handling marketing events and sponsorships.
Communicating between different marketing departments.
Maintaining client accounts.
What is a good objective for a marketing resume?
If you want to catch the attention of recruiters and stand out from other candidates, including a compelling objective or summary statement is your best bet. In this short two-to-three sentence introduction, you should explain who you are as a professional — including your job title, years of experience and key skill(s) — and what you bring to the company, including any outstanding achievement. A few great examples are:
“Competent ads manager with dynamic ideas and seven years of experience working in different environments.”
“Energetic and self-motivated social media manager with proven success in client relationship management and retention.”
“Self-starter with strong marketing acumen and experience developing campaigns that have increased brand value by 30%.”
Should I include a references section in my resume?
No. Although you might think adding references can add value to your resume, the truth is entirely the opposite. Never include a reference section unless requested by recruiters, as it only makes your resume look unprofessional. Let your skills and experience take up all the available space and convince the employer to hire you based on it.