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Table of contents

Social media manager resume examples
Choose a resume format for your social media manager resume
How to write a social media manager resume in 5 simple steps
Add a cover letter
Key takeaways for your social media manager resume
Frequently asked questions from job seekers

As a social media manager, you guide and enhance the online presence of the company or brand you represent. You’re the one in charge of creating engaging content and scheduling it for optimal visibility across various social media platforms.

Building and nurturing an online community while monitoring social media trends and analytics to develop data-driven strategies is your bread and butter. With such an impressive skill set, all you need now is a resume that does it justice!

With the help of some easy-to-follow instructions on how to write a resume and some excellent social media manager resume examples for reference, building a resume that gets you interviews can be a piece of cake. Here, you’ll learn exactly what you need to know to write an impressive social media manager resume in a matter of minutes.

Keep reading to learn more about:

Examples of resumes for social media manager applicants with and without experience.
What makes a social media manager resume example great.
Tips and tricks for writing social media manager resumes.
What to include in every section of your social media manager resume.
How to choose the right resume template and format for the role.

For a customized resume built in just minutes, try our professional Resume Generator. With professionally written advice and suggestions, our builder walks you through the process of creating a job-winning resume so you have a competitive document in just minutes.

How to write a social media manager resume in 5 simple steps

While there are some basic rules for writing a great resume, top candidates for competitive social media manager jobs know that the key to getting noticed is to write a resume that is specific to the industry and the role they seek.

Let’s learn how to create a job-wining resume, step by step.

Step 1

Creating a well-crafted resume for a social media manager role involves tailoring it with specific keywords that demonstrate your suitability for the position. This is crucial because many employers employ applicant tracking systems (ATS) that screen resumes based on predetermined keywords.

Without the right keywords, your resume may get rejected even before it reaches a human eye. To make your resume ATS-friendly, it is essential to align it with the job description by incorporating relevant keywords. The job ad usually contains valuable information on which keywords to include, which you can identify by reading the job description carefully.

You may be asking yourself, “Each job is different. How do I know which keywords to use?”

Don’t worry — it’s easier than it looks.

While every role is different, a good job ad should tell you everything you need to know about which keywords to add to your resume. The key to success is to study the job description and make a list of words that stand out to you as potential keywords.

For example, if the job description for the social media manager role you seek asks for experience with Pinterest, Instagram and Meta, you’ll want to be sure to use those exact words in your resume. You’re not limited to the skills section either, pepper keywords throughout your resume.

Step 2

Write a professional summary or resume objective

Depending on your level of experience, your social media manager resume should include either a professional summary or a resume objective to start. Think of this section as your resume profile, where you provide potential employers with a summary of your most relevant skills and experience and some professional highlights.

Candidates with less experience should choose a resume objective, which states your transferable skills and your career goals. More experienced social media managers should use a professional summary, which outlines your skills and experience and highlights some of your most notable professional accomplishments.

Here are some strong examples for your social media manager resume:

Social media manager professional summary example:

Highly skilled and results-driven social media manager with seven years of experience in developing and implementing successful social media strategies. Demonstrated expertise in creating engaging content across various platforms, fostering brand growth and driving increased audience engagement. Proficient in analyzing social media metrics to optimize performance and boost brand visibility. Adept at managing online communities, responding to inquiries and maintaining brand reputation. Strong ability to adapt to evolving trends and technologies, ensuring the brand remains at the forefront of the digital landscape. Proven track record of delivering measurable results and achieving business objectives through social media campaigns.

Social media manager objective example:

Motivated and dynamic social media manager with one year of experience, seeking a challenging role to further enhance and apply expertise in social media strategy and content creation. Eager to leverage comprehensive knowledge of various platforms and analytics tools to drive brand awareness and engagement. Strong communication and interpersonal skills, adept at fostering online communities and responding to inquiries. Committed to staying updated on industry trends and emerging technologies to deliver impactful and data-driven social media campaigns. Goal-oriented and enthusiastic team player, dedicated to achieving organizational objectives through innovative and compelling digital marketing initiatives.

Step 3

Regardless of your experience level, hiring managers will be looking closely at the social media manager resume skills you list. Skills for a social media manager resume should be added to your resume skills section and distributed throughout your professional summary (or resume objective) and your work experience section.

It’s critical that you provide employers with a solid mix of hard and soft skills. Hard skills are the measurable skills needed to perform a job. These skills are the ones you learned in a class. Soft skills, on the other hand, are nontechnical, making them difficult to measure. They are behaviors and personality traits that help you do your job well. Below, we provide a side-by-side list of hard and soft skills to help you see the difference between the two.

Hard and soft skills for a social media manager resume

Hard Skills

Meta for Business

Google Search Console

Instagram

Google Analytics

Twitter

MailChimp

Soft Skills

Written and verbal communication

Time management skills

Collaboration

Creativity

Innovation

Community-building

Here is an example of a strong social media manager skills section:

Skilled copywriter
Proficient in social media campaigns for Facebook, Twitter and Instagram
Deadline-driven with stellar time management skills
Skilled at writing and distributing newsletters through MailChimp

Pro tip

Even for jobs that don’t require interacting with the public, soft skills are important to list. Employers seek out candidates who already possess these skills because they are difficult to teach.

Step 4

While the required background and experience will be different for each role, the key to getting noticed is writing a work experience section that demonstrates what you will bring to the table.

Here is an example of a great social media manager work experience entry:

Social Media Manager, Sugarmill Baking Company
Carson City, NV
June 2020 – March 2022

Developed and implemented social media strategies across Facebook, Instagram and Twitter, resulting in a 30% increase in overall brand reach.
Created engaging content for daily posts, increasing follower interaction by an average of 25%.
Managed online community, responding to inquiries and comments promptly, maintaining a 95% customer satisfaction rate.
Collaborated with the marketing team to launch successful social media campaigns for product launches, driving a 20% increase in sales.
Analyzed social media metrics using tools like Google Analytics and Sprout Social to identify trends and optimize content performance.
Assisted in the development of a social media calendar, ensuring consistent messaging and timely posts.
Conducted competitor analysis to identify areas of improvement and innovation in social media efforts.
Increased the company’s LinkedIn followers by 40% through targeted outreach and content optimization.
Stayed up to date with industry trends and best practices, implementing new strategies to keep the brand competitive in the digital landscape.

Pro tip

Make your social media skills stand out by using action words and including numerical data and metrics whenever possible to capture the attention of a hiring manager.

Step 5

To be hired as a social media manager, you’ll need to show employers that you have the required education and training. Top candidates for this role often list a bachelor’s degree in communications or marketing, but there are plenty of other ways to enter the field. In any case, your education is an important part of your career history, so showcase it here.

How to list your social media manager education:

Education

Bachelor of Arts in Communications
University of Nevada, Las Vegas, NV

Certifications

Sprout Social Certification
American Marketing Association (AMA) Digital Marketing Certification

Pro tip

If you have professional certifications or special training, add them to your resume. You can include them in your education section or add a special section to your social media manager resume.

Optional sections for your social media manager resume

Awards and certifications

Adding accolades to your resume is a smart way to show off your abilities, achievements and qualifications. Awards emphasize exceptional performance or leadership, whereas certifications offer hard evidence of your expertise and abilities in a specific domain.

Including certificates and awards on your resume sets you apart from other contenders. They tell the employer you are truly dedicated to your field and capable of making significant contributions to their organization — ultimately increasing your chances of landing the job.

How to list awards on your social media manager resume:

2022
Community Engagement Award – Earned in recognition of successful community outreach campaigns while employed as a social media manager for the Ocean Cleanup Initiative.

Projects

Projects are a great addition to your resume because they show you’re capable of using theoretical knowledge in real-world situations. It’s one thing to learn something in class — it’s another thing to put the ideas into practice.

As a social media manager, highlighting successful social media campaigns, strategies, product launches and other projects and initiatives shows your expertise in your field.

How to list projects on your social media manager resume:

Social Media Campaign for Product Launch:
Led the planning and execution of a successful social media campaign for the launch of a new product, resulting in a 40% increase in pre-orders and generating significant buzz around the brand.
Influencer Collaboration Initiative:
Developed and implemented an influencer marketing strategy that led to partnerships with key industry influencers, driving a 25% boost in social media engagement and expanding the brand’s reach to new target audiences.
Social Media Analytics and Reporting Enhancement:
Spearheaded the revamping of social media analytics and reporting processes, introducing new metrics to measure campaign effectiveness and presenting monthly reports to the management team, resulting in improved decision-making and resource allocation.

Languages

Languages give you a chance to showcase your cultural awareness and adaptability, two qualities highly prized in today’s globalized job market. Being multilingual also expands your communication abilities, giving you access to a wider variety of clients, customers and stakeholders, and opening the door to international opportunities. As a social media manager, you don’t need us to tell you how important your communication skills are.

Additionally, knowing multiple languages suggests you have impressive mental agility and determination. Ultimately, all else being equal, if a job opening comes down to two candidates and one of them lists multiple languages on their resume, the multilingual candidate will be more attractive to the employer.

How to list languages on your social media manager resume:

Fluent in Spanish and English
Proficient in French

Interests and hobbies

Adding hobbies to your resume is appropriate as long as they’re relevant to the job. They offer an opportunity to show your personality and meaningfully connect with a potential employer. Plus, they emphasize your transferable skills, like creativity or leadership — qualities you take from job to job.

Finally, hobbies and interests can demonstrate whether you’re the right culture fit for a company. They enrich your overall profile, showing the employer how you are a unique and fully defined person.

How to list interests and hobbies on your social media manager resume:

Passion for photography and videography
Avid blogger
Enthusiastic volunteer mentor for community outreach groups

Add a cover letter

Create your cover letter

Adding a social media manager cover letter to your resume is the final step to ensuring that you’ve done all you can to make your resume succeed. Your cover letter is your chance to communicate with recruiters and let them know why the skills and experience on your resume make you the perfect choice for the job!

That’s why learning how to write a cover letter is a key step toward creating a resume that gets the job done. Study our cover letter examples to learn how to express your unique candidacy in a compelling way and how to format your cover letter for success.

Or, if you want a job-specific cover letter in a matter of minutes, use our professional Cover Letter Builder, which offers professionally written text suggestions for every section. Use the wording as-is or customize it to suit your needs.

Frequently asked questions from job seekers

Last Updated: January 17, 2024

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Hailey Brophy is an experienced writer with a diverse career in digital publication. She is passionate about using her unique skills and experiences to help job seekers find the information that they need to succeed.