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Table of contents

Freelance writer cover letter example
Cover letter template for a freelance writer
Formatting your freelance writer cover letter
How to write a freelance writer cover letter
Put together your portfolio
Key takeaways
Resources to help you prepare for your interview

As a freelance writer, you understand the power of words and the importance of engaging your audience. Your ability to craft compelling content across various topics and adapt your writing style to different clients is a testament to your versatility and creativity.

Now it’s time to apply those same skills to your job search by creating a cover letter that not only introduces you but also serves as your first writing sample. Our freelance writer cover letter guide will help you deliver the goods.

Our guide will show you how to:

Use freelance writer cover letter examples.
Choose an appropriate tone and format.
Craft an attention-grabbing freelance writer cover letter.
Highlight your unique skills and portfolio effectively.

Boost your freelance writing career with our Cover Letter Generator. Our tool will give you job-specific paragraphs you can add to your cover letter in one click.

Freelance writer cover letter example

Sample cover letter for a freelance writer

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Here’s why this cover letter works:

Clear value proposition
The writer immediately highlights her decade of experience and proven track record, establishing her credibility and potential value to the company.
Alignment with company values
The letter expresses enthusiasm for Purcell Communications’ commitment to innovative solutions, showing that the writer understands and appreciates the company’s mission.
Addressing potential concerns
By explaining her transition to freelance work and emphasizing her ability to manage time effectively, the writer proactively addresses any concerns about her availability or commitment.

Browse other popular samples

Freelance Writer Resume Examples

Grant Writer Cover Letter

Cover letter template for a freelance writer

Copy and paste this template to use as a starting point for your freelance writer cover letter.

Linda Coleman
Woburn, MA 01801
555-555-5555
example@example.com

July 2, 2024

Joyce Sanchez, Recruiter
Purcell Communications
95 Somerset St.
Woburn, MA 01801

Dear Ms. Sanchez,

I am writing to express my interest in the freelance writer position at Purcell Communications, as advertised. With over a decade of experience in content creation and a proven track record of producing high-quality, engaging materials, I am excited about the opportunity to contribute to your team. My decision to transition to freelance work is motivated by my recent maternity, which has inspired me to seek a more flexible work arrangement while continuing to pursue my passion for writing.

Throughout my career, I have honed my skills in content creation, SEO and project management, making me well-equipped to handle Purcell Communications’ diverse writing needs. I also developed content that increased audience engagement by 35% and collaborated with marketing teams to produce over 100 pieces of content that boosted lead generation by 25%. My expertise in SEO and digital marketing further enhanced web traffic and conversion rates, demonstrating my ability to create content that not only captivates but also drives results.

I am particularly drawn to Purcell Communications due to your commitment to delivering impactful and innovative communication solutions. I am confident that my background and skills align well with your needs, and I am eager to bring my experience in crafting compelling stories to your team. Working as a freelancer will allow me to manage my time effectively, ensuring that I meet deadlines and maintain the high standards of quality your company upholds.

Thank you for considering my application. I am excited about the possibility of contributing to Purcell Communications and would welcome the opportunity to discuss how my background, skills and flexible work arrangement can benefit your team. Please contact me at 555-555-5555 or via email at example@example.com to schedule a conversation.

Sincerely,

Linda Coleman

Formatting your freelance writer cover letter

As a wordsmith, you know the power of a well-crafted opening line. Your cover letter is your chance to hook potential clients from the get-go, showcasing not just what you can do, but how you do it. Think of it as your literary handshake — firm, memorable and distinctly you.

Consider these key elements for your cover letter:

Font choice: Select a readable, professional font. Consider using a modern font like Arial or Georgia that translates well across digital platforms.
Addressing: Properly format the recipient’s name, title, company and address at the top left of the letter.
Paragraphs: Keep paragraphs concise and focused, with clear spacing between them for easy readability — demonstrating your ability to structure information effectively.
Consistency: Ensure the formatting aligns with your resume and portfolio or writing samples for a cohesive presentation of your work.

Remember, this letter isn’t just telling them you can write — it’s showing them. Make every word count.

Selecting a design

Create your resume

Your cover letter template is the stage where your words perform. While a simple template works, don’t be afraid to let your creative flag fly — if it fits the gig.

Maybe your letter takes the form of a magazine article, complete with pull quotes of your best client feedback. Or perhaps it’s structured like a webpage, showcasing your digital savvy. Just remember, while creativity is king, readability is queen. And with applicant tracking systems (ATS) guarding the gates, sometimes simplicity reigns supreme.

How to write a freelance writer cover letter

Now, let’s dive into how to fill this canvas with words that will have clients reaching for their “hire now” button.

Step 1

Read the client’s wishlist

Start by dissecting the job posting like it’s your favorite novel. What’s the subtext?

Look for key phrases like “SEO-optimized content,” “versatile writing style” or “deadline-driven.” These are the keywords that speak to your client’s pain points and desires.

Weave these keywords into your letter naturally. It’s not only about showing clients you have what it takes — it’s about passing through the applicant tracking systems (ATS) that weed out unqualified job seekers.

Your mission: Show them you’re not just a writer but a problem-solver with a keyboard.

Pro tip

Read their content. Mention a recent blog post or campaign that resonated with you. It shows you’ve done your homework and allows you to show your research skills.

Step 2

Create a header

At the top of your cover letter, include:

Your name.
City and state.
Phone number and email.
Website or portfolio link.
LinkedIn URL.

Pro tip

If you have a niche or specialty, add a snappy tagline. Something like “Jane Doe: Turning Tech Jargon Into Plain English Since 2015” tells them exactly what you bring to the table.

Step 3

Address the hiring manager

Do some sleuthing to find the name of the content manager or hiring decision-maker. “To Whom It May Concern” is out of fashion. If you can’t find a name, addressing the letter with “Dear Hiring Manager” is perfectly fine!

Pro tip

If you’re responding to a job post or pitch call, reference where you found it. “I was excited to see your call for freelance writers on ProBlogger” shows you’re plugged into the industry and gives context to your application.

Step 4

Hook them with your introduction

Your opening should clarify that your writing abilities and passion for the craft are unparalleled. Here are some examples:

For recent grads:

As a recent graduate with a degree in English and a portfolio of published articles in campus publications, I’m excited to apply for the freelance writer position at [company name]. My internship experience writing SEO-optimized blog posts for a local marketing agency has prepared me to create engaging content that resonates with target audiences.

For experienced professionals:

With over eight years of experience in content creation, I am eager to bring my expertise in B2B technical writing to [company name]. My track record of consistently meeting tight deadlines and adapting to various style guides has equipped me to handle diverse writing projects efficiently. I am confident that my proven ability to translate complex topics into clear, engaging content will make a significant impact on your team’s goals.

For career changers:

I am writing to express my enthusiasm for the freelance writer role at [company name]. As a former marketing manager transitioning into full-time writing, I bring a unique perspective that combines strategic thinking with strong writing skills. My recent completion of a comprehensive copywriting course, combined with my years of experience in creating marketing materials, positions me to effectively craft compelling content for your diverse clientele.

Pro tip

Mention a recent article or campaign from the company and briefly share your thoughts on its effectiveness. This demonstrates your analytical skills.

Step 5

Highlight your writing skills

The middle of your cover letter should include a few paragraphs explaining how your writing skills make you an excellent candidate for the position.

Focus on these key areas:

Versatility: Emphasize your ability to write for different formats, audiences and industries.
Research abilities: Showcase your proficiency in gathering and synthesizing information from various sources.
Editing skills: Highlight your experience in self-editing and incorporating feedback to refine your work.

Here’s an example:

At [previous company], I led a content revamp project for their website and blog. I developed a comprehensive content strategy that included SEO-optimized articles, engaging case studies and clear product descriptions. By effectively communicating complex technical information in an accessible manner, I helped increase organic traffic by 45% and improved on-page conversion rates by 20%.

This project required me to write across various formats, from long-form blog posts to concise social media copy. I conducted in-depth interviews with subject matter experts, translated technical jargon into reader-friendly content and consistently met tight deadlines. My work was praised for its clarity, engagement and ability to drive user action.

This experience reinforced my passion for creating impactful content that serves both the client’s goals and the audience’s needs. I’m excited about the opportunity to bring this approach to [company name] and contribute to your content marketing success.

Pro tip

Include a brief mention of your editing process or how you approach research for unfamiliar topics. This will showcase your thoroughness and adaptability.

Step 6

Express interest in further discussion

When you get close to finishing your cover letter, aim to leave a lasting impression that prompts the client or hiring manager to take the next step.

Here’s a closing paragraph tailored for freelance writers:

I’m excited about the possibility of contributing to [company name]’s content needs. I’d welcome the opportunity to discuss how my versatile writing skills and ability to consistently produce high-quality content could support your marketing goals. Thank you for considering me for the freelance writer position. I look forward to the possibility of collaborating with your team.

Pro tip

Mention your availability for a writing test or sample assignment. This shows your confidence and willingness to prove your skills.

Step 7

Close professionally

End your letter with a professional closing that reflects your commitment to the field, such as “Best regards,” “Sincerely” or “Looking forward to potential collaboration.”

Pro tip

Consider adding a brief postscript (P.S.) mentioning a relevant writing achievement or certification you’ve recently obtained. This adds a final impressive touch that may catch the reader’s eye and reinforce your credentials as a freelance writer.

Put together your portfolio

Create your resume

While your cover letter sets the stage, your resume is the main act. Together, they create a compelling case for your application. Our resume examples can guide you to create a new resume or update an old one.

Even more important? Your portfolio. Choose pieces that highlight your versatility and align with the client’s needs. Consider organizing your portfolio by industry, content type or writing style to make it easy for potential clients to navigate.

Remember, quality trumps quantity. A few stellar pieces are more impactful than a sea of mediocre work. Include a mix of formats — blog posts, white papers, social media content — to demonstrate your range.

Your portfolio isn’t just a collection of work — it’s a testament to your ability to drive results through the written word.

Key takeaways

Personalization is key
Tailor your letter to each client or job opportunity.
Show, don’t tell
Use specific examples of your writing achievements.
Address the client’s needs
Connect your skills to the client’s specific requirements.
Quantify your impact
Use metrics to show how your writing has driven results.
Include a call-to-action
Prompt the client to take the next step, like scheduling a call.

Resources to help you prepare for your interview

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Don is a Certified Professional Resume Writer (CPRW) with more than 10 years’ experience creating digital content, including four years helping job seekers develop their careers. He holds an M.S. in Journalism from Northwestern University.