Art directors are the executors of conceptual ideas in graphic designing, advertising, publishing, film, television, video games, or other related industries. They take up the role of heading up their teams and creating an aesthetic piece of the idea. If you want to showcase that creative bone of yours, it's time that you now start your career as an Art director. This demands a perfect resume to pitch your employer for the job. Make use of our extensive guide to craft the best overview that will help you secure your dream job.Look at our three different standard resume formats to understand those minute details for your resume.
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Job duties of an Art Director
Known for setting the projects’ artistic tone, the art director adds life to various designing elements by expressing their ideas to other designers and coordinating the work with other creative departments. They oversee and manage the work done by the subordinates to create the final design output. They contain the project through production, editing, and delivering the final project along with all these duties.
Some of their most common duties include:
Determining the resources to be utilized, such as photographs, artworks, and other design elements.
Understanding marketing initiatives, strategic positionings, and target audience.
Reviewing project production factors, such as background information, objectives, budget, styles, and techniques to deliver high-quality products.
Generating design ideas through effective communication with copywriters and producing attractive layouts based on the designs by creative directors
Communicating with the clients and presenting the designs for their approval
Developing detailed budget plans and schedules for meetups, along with monitoring expenses and implementing decisions for cost-cutting.
Resolving operational problems and identifying work process improvements.
Improving the output design quality by evaluating and re-designing if needed.
Collaborating with operations, project and program teams.
Evaluation and maintenance of operational specifications and procedures.
Performing technical duties to support and assist project teams as needed.
The U.S. Bureau of Labor Statistics mentions that an Art director’s median salary is around $94,220 a year. This job’s career growth depends on job specialties in various fields like advertising and public relations firms, newspaper publishers, video industries, and other related industries.
Top skills for Art Directors
One should be highly skilled for becoming an Art director. Read the job description carefully and confirm that you possess the required job skills. Inculcating and adapting to the below-mentioned skills will land you a successful job.
We've listed some top skills for this job. They are:
- Solid knowledge of illustration tools and trend awareness: Being an art director, you should have a working of designing software that will be utilized to generate design ideas. Gaining immense knowledge of Adobe Creative Suite, including Photoshop, AfterEffects, Illustrator, Premier, and Animate, will allow you to design aesthetic pieces of content. Also, to obtain more projects as an Art director, one has to produce high-quality works that resonate with the client's customers. Therefore, an Art director must stay updated with the changing technology and the latest design trends such as Abstract Psychedelia where graphic designers make use of excessive colours and intensely intricate abstractions. Other trends can be retro futurism with bold imagination and optimistic outlook, presentation of quirky characters rather than abstract visuals, and employment of vintage characters through comics and pop art.
- Proficiency in CSS and HTML programming language: Knowledge of standard-based web coding in HTML and CSS and designing will serve a plethora of benefits. This knowledge allows working on projects with great awareness and awareness of limits and possibilities associated with websites and applications. This further eases your communication with the Front End Developers, creates better RWD projects, and increases creativity with a correct prediction of animations’ final results. For adoptions of such skills, you can undertake any course or training available for it. Like, HTML Courses and CSS Courses provided by Coursera to boost your efficiency.
- Adept in mapping techniques: Art directors are responsible for rendering the script in visual metaphors, color schemes, and other related aspects. To become an astounding art director, you should have in-depth knowledge of mapping techniques. These techniques offer you the ability to visualize abstract concepts, define relationships and patterns, and integrate ideas into existing systems. Well, it is recommended by experienced professionals that gaining knowledge of mapping techniques sets you apart in the crowd. You can gain this knowledge with regular practices, online tutorials, or by working under experienced professionals to understand the minute details.
- Thoughtful problem-solving: An Art director is responsible for the entire project, from designing the project design layout to addressing the team's concerns and evaluating the finished work before presenting it to the clients. Any issues that arise during a project have to be solved quickly to maintain the schedule, which demands an Art director to have excellent problem-solving skills. They should employ logic and reasoning to identify the strength and weaknesses of alternative solutions as well. Over the period of time in the job, employees adapt to this skill.
- Ensuring the team is empowered: As an Art director, one is supposed to guide, organize, and motivate the team of designers and artists and articulate the views related to the project. They have to ensure that their team is empowered and grounded while managing their excitement by pushing their boundaries to perform better. Along with this, they have to oversee the production process also. Having strong leadership skills will lead to the successful completion of the project.
Art director education and certifications
DegreeA Bachelor's degree in Design, Fine arts, or any Art related subject is the minimum qualification required for becoming an Art director. Though most art directors come with a Bachelor's degree, some organizations insist on hiring candidates with Master's in Arts or Fine arts. Along with this, you can pursue your degree from any of the accredited universities by the National Association of School of Arts and Designs (NASAD). This accrediting organization of schools, colleges, and universities lays out standards for undergraduates and graduate degrees.There are various Universities offering Bachelor’s in Designs, Fine Arts such as London School of Design and Marketing offering Bachelor’s Degree in Design, Campbellsville University offering Bachelor’s in Art and Design, and Arden University providing B.A (Hons) in Graphic Design.To acquire managerial skills and business acumen, one can also pursue a Master's of Business Administration, which will help obtain executive roles. Such universities are Harvard University, Stanford Graduate School of Business, and Boston University.Along with a degree, one needs to have sufficient work experience in the art industry as graphic designers, photographers, or fine artists before becoming an Art director.
CertificationCertification in Art and Design can work as an added advantage for an individual as they will equip you with extraordinary skills and hand-on experience within a limited period of time. Some of the certification offered by organizations both online and offline can be European Information Technologies Certification Academy (EITCA), a non-profit organization, officially recognized by the European Union (E.U.), offers a certificate in visual creations, web page design, interactive animations, 3D designs, and computer graphics through its Computer Graphics Academy Certificate program. The certification is internationally recognized and comes with lifetime validity.There are some for profit companies offering courses such as Coursera offers various certifications in the designing field-related aspects such as web graphics design, color theory, and digital imaging whereas edX also offers certifications in programming languages like HTML and CSS from best universities and industry-leading companies through online education and training.These certifications will enhance the credibility of your resume and will help you in landing a high-paying job.
Art Director Resume-Writing Tips
While writing your resume, make sure that the resume reflects your ability, skills, and past experiences related to your work in the art industry. The following tips will improve the chances of landing your desired interview.
- Pitch yourself with a strong summary. With your strong resume, you can let your employer know how they can benefit from hiring you. Pitch yourself to your potential employer using a sentence or two where you can include your related skills, accomplishments, and past experiences. Cite your past work experiences using numbers while writing your summary statement, as this will provide a definite sense to your account.
- Incorporate design and marketing-related keywords. Major companies have employed an Applicant Tracking System in their organization to select the reliable and suitable application from a pool of applicants. The ATS qualify and filter those resumes with required keywords as pointed out by companies in job descriptions. Ensure that you include the keywords in your resume related to your job, such as "creative design," "team leader," "marketing," "management," etc., to add more relevance to your resume. Adding such keywords will help your resume clearing the screening test through the Applicant Tracking System (ATS). Focus on the job requirements to know the skills that might interest your potential employer. Adding them as well to your resume will land you a high-paying job.
- List out your creative skills. Artistic skills in art directors showcase their ability and imagination to produce original and high-quality designs. Include your creative skillset in your resume to help you land your desired job and not all the skills you possess. Also, highlight the skills that helped you complete your previous work experiences. Apart from artistic and design skills, business management knowledge can add more credibility to your resume as an Art director.
- Emphasize your achievement and KPI’s. Although mentioning your previous experiences and achievements adds relevancy to your resume, quantifying and highlighting your past accomplishments can strengthen your resume and provide an additional reason for hiring you. You could mention the number of projects completed within a specified time limit and the related key performance indicator (KPI) values like increased engagement rate/ conversion rate, reduction in the bounce rate, etc., gained by your client through marketing your product. This will yield you as an ideal candidate for the position.
Who do you define as an Art Director?
Art directors are responsible for creating designs that ensure that they convey the right message to their customers. They develop strategies and presentations for their clients in the visual media industry, including print media, broadcasting, and film industry. They work under the Art department of an organization and handle multiple projects with a team of junior artists and designers. They are adept at understanding their client's target audience and producing work that resonates with the ongoing marketing and industry trends.
How do you initiate your career as an Art Director?
Apart from earning degrees for acquiring a position as an Art director, one needs to have a solid artistic view to developing fresh ideas. They should be able to match the pace of emerging trends and adapt themselves to deliver high-quality results. Along with this, your dedication and detail-oriented nature will take you ahead in producing an eye-catching visual.
Is Art Director a promising career?
According to the U.S. Bureau of Labor Statistics, an Art director's employment will decline by 2% from 2019 to 2029. The projected result is mainly due to the increasing demand for digital media and decreasing demand for print media. For a passionate art director, the rising demand for work in digital media provides an enticing opportunity for starting a bright career in the field.