When it comes to marketing, you know everything about shaping corporate and personal brands, but that knowledge doesn’t always help you when crafting your own resume. You’re often too close to your own history to contextualize it in a way that appeals to prospective employers, but employers need to see your personal brand to know what makes you the best option for a great hire. Without a stand-out value proposition, your document falls flat.
By looking at our marketing resume samples, you can learn how to rebrand yourself as a winner in the job market. Look through our collection of tips and samples to understand how others in your industry have applied our expertise to get ahead.
Marketing Resume Samples
With your insight into creative content development and talent for leading varied personalities, you’ve learned to overcome any number of seemingly insurmountable challenges. That’s why you hardly bat an eye at building a resume that reflects your brand as a creative professional marrying left brain and right brain in a mixture of innovation and strategy. When you apply that combination of skills to craft a document like our marketing resume samples, you can’t go wrong.
- Senior-level professionals shaping creative content strategy, with deep involvement in business bottom line growth and brand development.
- Long- and short-term strategic content planning
- Editorial and production calendar management
- Creative concept development and maturation
- Project management and team leadership
- Strategic media buys and advertising
Marketing Skills To Include:
More Information: You can find additional information on what makes a great resume with our creative director resume sample.
Branding is your life, and when you build your resume, you need to focus on your own personal brand. Your resume is about selling yourself to the reader, and you should present a consistent brand message that tells employers hiring you is a smart choice that will add value to their marketing, brand management, and content delivery teams.
- Mid-level marketing professionals with a talent for creating a snappy, engaging brand voice and pitching to consumers in a way that generates mass market appeal.
- Branded content development
- Corporate messaging and brand voice
- Creation of branded packages, including logos, letterhead, and brochures
- Insight into the voice of the customer
- Innovation in breaking and shaping industry trends
Marketing Skills To Include:
More Information: Take a look at our brand manager resume sample for a better idea of how to implement your skills in a winning application.
As a digital marketing manager, you keep your finger on the pulse of online trends and understand exactly how to sway the modern consumer with viral campaigns and highly-effective digital advertising, outreach, and marketing strategies. Learn how to make your resume go viral with our marketing resume samples, and build a campaign that gains traction on the employment market.
- Savvy digital specialists with extensive leadership experience creating online corporate presences and defining strategies for online consumer engagement.
- Social media account management and content development
- Data analytics and trend tracking
- Understanding the voice of the customer
- Customer segmentation and profiling
- Google AdWords and AdSense
Marketing Skills To Include:
More Information: For more information on good resume practices, check out our digital marketing manager resume sample.
You have broad-based talents and work well with other marketing professionals to bring your ideas to life. That’s why you need a document that reflects your multifaceted talents and experience in various areas of marketing.
- Entry- to mid-level marketing professionals comfortable working in a team environment to execute content strategies and campaigns.
- Campaign planning, management, and ROI tracking
- Media outreach and relationship building
- Written and graphical content development
- Project management in a collaborative team
- Public relations
Marketing Skills To Include:
More Information: Another resource you can take advantage of is our marketing specialist resume sample, for an example of a powerful resume in your field.
It’s clear to you that online sales are about more than just putting a product online and waiting for buyers to find it. Instead, it’s about creating pathways to purchase, and just as you would develop user pathways to improve purchase rates on your company’s website, you also need to develop reader pathways that optimize reader engagement with your resume. Our marketing resume samples show an excellent way to do this while still retaining a strong professional voice.
- Marketing management personnel with a strong background in online sales platforms and an understanding of lead conversion principles.
- Ecommerce platform development and integration
- Use of third-party plugins to create a holistic marketing experience
- Organic marketing through lead generation and conversion
- Advertising and ad placement
- Product marketing
Marketing Skills To Include:
More Information: If you’d like to see these tips in action, take a look at our ecommerce marketing manager resume sample.
Popular Marketing Resume Questions
Your resume header should, at the very least, include your full name and contact information, including your phone number and email address. Some jobseekers choose not to include their full address, but it’s advisable to at least include your city and state so employers know you’re within a reasonable distance. If your LinkedIn profile has great recommendations, share it! Specifically for marketing professionals, you may also have a website with details on past creative successes. You can include that in your header as well.2. How can I separate my marketing resume from other candidates’ resumes?
The answer is action-oriented writing, measurable accomplishments, bold statements of value, and a neat, easily legible format. Just as in our marketing resume samples, you want to create a resume that presents your history in as efficient and compelling a way as possible, using action verbs to craft powerful statements and focusing on the accomplishments that prove your past contributions.3. What do I put on a marketing resume for my first job?
If you’re entry-level and only have one job in your history, never fear! You can still focus on valuable accomplishments that showcase your abilities and make it clear that you’re ready to move to the next level. Consider your past role and the skills you demonstrated that would be viable to your next career goal. Ensure your opening summary, searchable keywords, and work history all reflect those skills. If you’re shooting for management, take a look at our marketing resume samples for an idea of what goes into a marketing management resume.4. If I’ve never held a marketing job before, how do I make a marketing resume?
Transferable skills will always be your best answer for creating an effective marketing resume. Prepare yourself to focus on entry-level roles if you’re just starting your career or making a career transition. You may have to take a starter role even if you have a longer career history in another industry, and focus on working your way up to higher levels. Check our marketing resume samples for an idea of the kind of skills employers look for in a marketing resume, and identify what cross-functional skills you can pull from prior history or education to provide value in a marketing role.5. How do I write about hobbies on my resume?
The best answer is that you don’t. Only in very rare instances would your hobbies ever have value to an employer. Employers want to see concrete contributions and demonstrations of actionable skills. You may think your hobbies demonstrate your character, but they’re so open to interpretation that you don’t know what an employer is taking away from that information. It’s best to leave them off entirely unless they provide a demonstrable value proposition.
For instance, you don’t need to list that one of your hobbies is collecting Japanese shoji screens. That adds no value to the employer. However, if one of your hobbies is studying Japanese language and business culture, that has immense value to an employer who repeatedly works with business partners or customers in Japanese markets. Make the smart decision regarding whether it’s really necessary to include your hobbies.
How to write a Marketing Resume
Marketing is a very popular career choice for many people. There are a large variety of jobs in marketing, such as brand marketing, marketing campaign manager, marketing manger, market researcher and more. Resumes should be targeted effectively at the specific type of marketing job applied for. Generally, the sample marketing resume structure below can be used for all types of marketing positions. Marketing resume samples available on the Internet may offer good suggestions of the types of information to include; however, this is thought to be the most effective outline. This structure is recommended for your marketing resume:
Resumes should include your full name, telephone numbers, email address and other contact details at the top. Students detail both home address and address at university.
Marketing resumes for less experienced candidates ideally start with an objective. Objectives are one concise sentence that provides a goal for your resume and must be targeted at the job. This marketing resume sample suggests you develop this sort of objective, in your own words:
Highly motivated and driven marketing professional with business qualification and brand management experience seeks position of increased responsibility.
Applicants with more experience can include a profile instead of an objective at this point in their marketing resume. Profiles are a few short sentences that draw attention to key experience and skills. Sample marketing resumes may have profiles like this:
Talented marketing manager with extensive experience of managing marketing campaigns in the retail sector. Strategic thinker with extensive client-facing experience who can tailor a campaign to deliver high results to clients. Marketing expert with extensive market research experience in the apparel industry. Flexible marketing manager with team leadership experience who has a “can do” approach toward solving challenging marketing issues.
The profile above in this sample marketing resume shows how keywords and keyword phrases can be included in your profile to increase odds of being found in a job website search. Here sample phrases might be “marketing manager” or “client-facing experience”. Keywords are covered further below. Additionally, your profile commands the most important spot on your marketing resume, where your potential employers will look first. Use action verbs in your sentences for greater effect, and pay special attention to this key area.
Those marketing professionals with a few years of experience may want to include a main achievements section in their marketing resume right after the profile. This section should detail out up to five really important achievements that are quantifiable and make your resume stand out. This may also be another good place to work in keywords and phrases. Our sample marketing resume suggests that you do it something like this:
- Initiated and developed re-branding marketing campaign for organization, securing 20% more public brand awareness over five months.
Your education section should be detailed out in reverse chronological order. Useful degrees for marketing jobs include marketing degrees, business degrees or even an MBA. Either way, be sure to include: subject/s studied, educational institutes attended and their location, dates of graduation, any professional qualifications awarded.
Marketing Work Experience
Marketing work experience must also be detailed in reverse chronological order. Hiring managers in the marketing area will want to be informed about your achievements and successes with your marketing campaigns. Listing responsibilities on their own will not be effective, as every marketing manager will know what your responsibilities were. Achievements will make you stand out. Our sample marketing resume includes bullet points that are put together like this:
- Instigated marketing campaign to attract 1000 new customers in the time period of one month, on a shoestring budget.
- Created strategic marketing plan to change the emphasis of company marketing messages resulting in an uplift of sales by 25%.
Or for less senior marketing resumes:
- Led the development of the marketing creative for an online campaign to increase product awareness, working with designers to tight deadlines.
While writing the bullet points, be sure to use strong and powerful words to emphasize your achievements. Here, we’ve used “Instigated”, “Created”, and “Led”. Try to introduce some variety of action verbs in your resume to attract hiring marketers to your core experience and abilities.
Recent graduates applying for marketing positions might mention relevant activities including fundraising and volunteering in the field of marketing, or other activities that may be interesting to recruiters. Showing an aptitude for team working, leadership, creativity or communication may be important here. Senior marketers may wish to mention affiliations with professional organizations or leadership positions in the community, unrelated to the work place. Keep bullets strong with action verbs.
Your marketing resume should include keywords that will be searched by marketing managers when looking for suitable applicants. A high quality sample marketing resume will contain many of the keywords and phrases employers are looking for, a few times throughout their application. Marketing positions have different slants, for example, more toward research, or more in the line of PR. Make sure your keywords are relevant to your specific application.
As an overview, the above provides sufficient information about how sample marketing resumes are structured. For those still at school, your university may also be able to provide you with sample marketing resumes to look over for ideas. From this page you can find sample resumes to get you started.
Available Sample Resumes
- Account Coordinator
- Account Executive
- Art Director
- Assistant Brand Manager
- Assistant Brand Manager 2
- Assistant Marketing Director
- Assistant Product Manager
- Associate Brand Manager
- Associate Product Manager
- Brand Assistant
- Brand Manager
- Brand Strategist
- Brand Strategist 2
- Communications Assistant
- Creative Assistant
- Creative Director
- Digital Marketing Manager
- Director Of Digital Marketing
- Ecommerce Marketing Director
- Ecommerce Marketing Manager
- Ecommerce Marketing Specialist
- Inside Sales Representative
- Internet Marketing Specialist
- Manufacturers Representative
- Market Research Analyst 2
- Market Research Assistant
- Marketing And Promotions Manager
- Marketing And Sales Director
- Marketing Assistant 2
- Marketing Associate
- Marketing Communications Coordinator
- Marketing Communications Director
- Marketing Communications Manager
- Marketing Communications Specialist
- Marketing Consultant 2
- Marketing Creative Director 2
- Marketing Data Analyst
- Marketing Intern
- Marketing Project Manager
- Marketing Promotions Specialist
- Marketing Public Relations Manager
- Marketing Specialist
- Marketing Specialist 2
- Media Assistant
- Media Buyer
- Media Director
- Media Researcher
- Product Marketing Manager
- Promotions Assistant
- Promotions Coordinator
- Public Relations Representative
- Publicity Assistant
- Publicity Director
- Publicity Manager
- Relationship Manager
- Sales Director
- Senior Brand Manager
- Senior Product Manager
- Senior Sales Representative
- Seo Manager
- SEO Manager 2
- Social Media Marketing Manager