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Table of contents

Popular marketing resumes
How to write a marketing resume
Marketing resume examples by experience level
Add a cover letter
Facts about the marketing industry
Key takeaways for your marketing resume
Resources to help you prepare for your interview

As a marketing professional, your skills and experience are more in demand in 2024 than ever before. From social media marketing to content marketing to public relations, your unique combination of hard and soft skills can propel you into an exciting and lucrative career. But first you’ll need a standout resume.

Whether you’re already a marketing manager or are looking to break into the industry, you’ll need to display your top skills and relevant work experience on your resume to catch recruiters’ interest. Even if you’re brand new to the industry, you can learn how to write a resume with no experience that will get you noticed. For recent graduates and executives alike, this step-by-step guide and our professional Resume Builder will help you craft every section of your resume.

Here, you’ll learn to write an impressive resume for a marketing job in minutes.

In this guide, you’ll find:

A selection of popular marketing resume examples.
Step-by-step instructions on how to write a job-winning marketing resume in 2024.
Marketing resume examples for every experience level.
Stats and facts about the marketing industry.
Commonly asked questions about resume writing.

Need a resume immediately? Skip this guide and head straight to our Resume Maker. Just follow the prompts in the builder and populate your resume with the auto-suggested content for the marketing role you want. In just minutes, you’ll have a competitive resume to apply for the marketing job you’re after! It’s that simple.

Popular marketing resumes

You know what it takes to have a great career in marketing, but do you know how to make a resume that recruiters will love?

Marketing is a varied field that encompasses many different job titles. From digital marketing managers to marketing coordinators to marketing directors — everyone needs a strong marketing resume. Below, we have resume examples for some of the most popular job titles in marketing.

Marketing resume example

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Are you looking for a different job title? See more marketing resumes below or check out our full library of resume examples:

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33 Free Online Certifications to Boost Your Resume in 2020

How to write a marketing resume

Looking to bring your marketing career to a new level? Make a perfect resume that will help you get noticed.

Start with a resume outline. An outline should always include:

Contact info in the header.
A strong, keyword-rich resume profile.
One or two sections emphasizing relevant skills.
A list of work experience, beginning with the most recent job.
The highlights of your education history.
Optional sections to enhance your resume.

Let’s review each of these key points.

Step 1

Add your contact info

Your resume header contains your contact information — a critical element in the job search. After all, a recruiter can’t invite you to interview if they can’t reach you. In this section, include your contact info should always include your name, phone number, email address and location. Additionally, you might want to add a link to your personal website, portfolio or LinkedIn profile.

Next, let’s get into the first content section of your resume.

Step 2

Write an excellent summary or objective

Every resume should start with either a professional summary or a resume objective.

A professional summary is a good choice for marketing applicants with direct work experience because it gives you the space to discuss past roles and showcase your professional achievements. Professional summaries for marketing resumes should touch on your top skills, mention your experience level and highlight your most impressive accomplishments — using data and metrics, if possible.

A resume objective is for entry-level marketing applicants. Instead of focusing on work history, a resume objective allows you to talk about your training, goals and soft skills. Think of it as a short introduction, usually two to three sentences long, that allows you to tell recruiters what training and skills you bring to the table and your career goals. It’s an opportunity to make a great first impression, even if you’re just starting out in the marketing field.

Let’s see what this looks like in action:

Writing tip

Your resume summary is a great place to briefly discuss your proudest achievements. Whether it’s sharing metrics on a super successful project or mentioning an award or honor you received in school, these callouts catch the attention of hiring managers.

Sample marketing resume summary:

Experienced e-commerce marketing manager with four years of experience driving successful digital marketing campaigns and optimizing online sales strategies. Implemented a comprehensive email marketing campaign resulting in a 30% increase in click-through rates and a 25% boost in conversion rates. Utilized A/B testing and customer segmentation to optimize email content and targeting, driving significant revenue gains for the company. Expertise in leveraging data-driven insights to enhance customer engagement, increase brand visibility and maximize revenue growth.

Sample objective for a marketing resume:

Goal-oriented recent graduate with a marketing degree from the University of Michigan, Ann Arbor seeking an entry-level marketing specialist role. Adept at leveraging digital marketing techniques and strategies to drive brand awareness and customer engagement. Acquired a strong educational foundation in marketing concepts, including market research, consumer behavior and branding strategies. Highly skilled in conducting market research, analyzing data and identifying consumer trends to inform strategic marketing decisions.

Step 3

List your most relevant skills

Skills are important for every job, but professionals in marketing roles require a special mix of hard and soft skills to be successful. Smart applicants know to focus on their education and technical skills, but also to emphasize their soft skills, which are the interpersonal skills that make you great at your job.

Whether you’re a marketing executive or an entry-level applicant, hiring managers will be looking closely at the marketing skills you list in your resume skills section. Marketing skills should be added to your resume skills section, your work experience section, and in your resume objective or professional summary.

Writing tip

When writing your skills section, adding computer skills and other technical abilities are great. However, transferable skills count, too. Try to find a mix of hard and soft skills to show that you are a well balanced applicant.

Hard and soft skills for a narketing resume

Hard Skills

Data analysis
Market research
Pay-per-click advertising
Copywriting

Soft Skills

Creativity
Collaboration
Time management
Relationship-building

Step 4

Detail your work experience

Your work experience section gives you a chance to show employers that you’ve got what it takes by giving them real examples of the impact your marketing work has had. Writing a list of work responsibilities won’t capture the attention of a recruiter, however. Instead, a great work experience section paints a picture of your professional life through the use of action words, data and metrics.

Each entry should include the company name and location, your job title and the dates you were employed. Then add three to five bullet points that describe your responsibilities and achievements.

Here are a few ways to make your work history more impressive:

Show the impact of your work, not job duties. Use data and metrics to showcase accomplishments. For example, focus on the number of projects you complete each month or an uptick in revenue thanks to your marketing campaign. This is a good opportunity to show off keywords from the job listing that demonstrate how well you fit the hiring department’s expectations.
Use action words. Give your experience more oomph by choosing words like “generated,” “maximized” and “achieved.” These will give your resume a more active, action-oriented vibe.
Show your career trajectory. Put your previous roles in reverse-chronological order, starting with the most recent position, to clarify that you’ve risen in the ranks.

Writing tip

Adding data and metrics to your marketing work experience section will impress recruiters by showcasing the breadth of your responsibilities and the tangible impact you’ve had on your company’s success. Since numbers hold significant importance in marketing, consider highlighting the number of customers you engage with monthly, the size of the team you oversee, the count of new accounts you’ve secured, or the revenue you’ve generated. These quantifiable metrics not only highlight your accomplishments but also demonstrate your value in measurable terms.

Sample marketing work experience entry:

Digital Marketing Manager, The Big Bang Agency
Boise, ID
September 2020 – Present

Developed and executed comprehensive digital marketing strategies to drive brand awareness, generate leads and increase online conversions.
Collaborated with cross-functional teams to launch successful email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
Managed a multichannel digital advertising budget of $500K annually, optimizing campaigns to achieve a 30% increase in ROI.
Implemented SEO best practices, resulting in a 50% increase in organic search traffic and a 25% boost in keyword rankings.

Step 5

Highlight your education

The education section is the easiest to complete. However, there are still guidelines to follow.

For starters, if you have a college degree or higher, you don’t need to list your high school education. Instead, start with your highest level of education and work backward, listing your degrees in reverse-chronological order.

Fellowships, apprenticeships and other nontraditional educational experiences can either be listed here or in a special section.

Be sure your entries are all uniform. For each entry, list the name of your degree, the name of the college or university and its location. If your degree is still in progress, be sure to note that. (See the example below.)

Sample marketing education entries:

Education

How to include your completed degree:

Master of Business Administration (MBA), Smithtown University, Detroit, MI
Bachelor of Science in Marketing, Anytown College, Anytown, NJ

How to list a degree that is still in progress:

Bachelor of Science in Business Administration, University of San Francisco, San Francisco, CA – Expected in 06/2024

Writing tip

Only list your dates of graduation if you are a very recent graduate. The reason? Letting employers know that you obtained your degree 15 years ago could introduce age bias into the hiring process. Only add it if you earned your degree within the last two years.

Step 6

Add special sections (as needed)

You’ve accumulated a wealth of experiences that have shaped you into the person you are today. Adding special sections allows you to showcase those outside-of-work experiences on your resume.

Here are a few special sections to consider.

Volunteer work: Volunteering is a great way to improve your skills and help your community. Consider adding relevant activities like marketing a charity bake sale or volunteering to do social media for a non-profit.
Language proficiency: Knowing another language can be a real advantage in the marketing industry, especially if you work for a company that has a presence outside of the U.S. or if you work in a branch or office in a culturally diverse area. List all of the languages you speak and include your level of proficiency, which, according to the American Council on the Teaching of Foreign Languages scale (ACTFL), should be listed as novice, intermediate, advanced or superior.
Certifications: Marketing is a field in which it’s common to hold certifications in specific areas. Listing these on your resume is important for identifying yourself as an expert in your field.

Writing tip

When adding items such as certifications and other credentials to your resume, be sure to add the full name of the certification and the acronym to your document. This ensures that an applicant tracking system (ATS) will understand your special training.

Marketing resume examples by experience level

In marketing, your skills and professional experience matter. As you gather more experience, you become qualified for higher-level positions and your resume will change and expand.

Ultimately, your experience level will dictate how you organize your resume. There are three resume formats, each designed for a different career stage:

Entry-level applicants should choose a functional resume format.
Midcareer applicants should choose a combination resume format.
Senior-level applicants should choose a chronological resume format.

Here are examples of each type:

Functional resume format: Entry-level marketing resume example

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What makes this a great entry-level marketing resume example

Strong career objective
This resume begins with a resume objective, which describes the applicant’s career goals and internship experience.
A collection of skills
This resume utilized three skill sections (Summary of Qualifications, Professional Skills and Skills) to emphasize the applicant’s academic background, experience and transferable skills. It also features a solid mix of hard and soft skills.
Fun template
Since this applicant is pursuing an entry-level marketing position, it is appropriate to use a colorful marketing resume template that shows some personality. For roles at more conservative companies, a more understated resume might be more appropriate.

Combination resume format: Midcareer marketing resume example

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What makes this a great marketing resume example

Showcases both skills and experience
This combination resume includes both a detailed work experience section and sections for skills and qualifications, which is perfect for a midcareer professional.
Showcases career trajectory
While this candidate only has a few years of work experience, her work history section clearly shows her progression over the years.
Bulleted skills section
Using a bulleted skills section allows the applicant to show off her skills at-a-glance, making it easy for recruiters to see she has what it takes to perform the role. Using this type of skills section also makes it easy to customize your resume for applicant tracking systems (ATS).

Chronological resume format: Experienced marketing resume example

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What makes this a great marketing resume example

Compelling professional summary
This applicant uses his summary to make a strong first impression. The section highlights his background and provides some insight into the results his work has offered past employers.
Standout work experience section
Because this applicant is very experienced, the work history section takes up the majority of this resume. This grants ample space for the applicant to detail their proudest achievements.
Use of additional sections
This applicant uses an additional section at the end of his resume to highlight that he is a Professional Certified Marketer (PRC). He both spells out the certification and uses the acronym so that there is no confusion for either a human recruiter or an ATS.

Add a cover letter

Create your cover letter

In the world of marketing, where communication is key, a well-crafted cover letter can change the course of your job search.

A well-written cover letter allows you to address important details that don’t belong on a resume and allow you to showcase your strong writing skills. Whether you’re looking for your next big job or for your first job ever, learning how to write a cover letter is an invaluable tool.

When you’re ready to write, explore our library of cover letter examples and our cover letter formatting guide to learn how to make your application stand out in the marketing field. Then, choose a cover letter template to make it complete.

To save time and ensure error-free writing, try our Cover Letter Generator, which offers text suggestions to help you write a marketing cover letter in a matter of minutes.

Now, let’s dive into what lies ahead as you embark on or progress in your marketing career.

Facts about the marketing industry

1. As you rise through the ranks of your marketing career, you’ll notice a hierarchy in marketing job titles. Here is how the marketing job title hierarchy typically breaks down:

Specialist/coordinator level roles
Manager level roles
Director level roles
Executive-level roles

2. According to Glassdoor, the estimated total pay for a marketing position is $80,196 per year in the United States, with an average base salary of $60,534 per year.

3. According to O*Net, public relations roles have a particularly sunny outlook. Those roles are projected to grow 8-10% between now and 2031 with an estimated 27,400 new jobs being added during that period.

Key takeaways for your marketing resume

Customize your marketing resume
Each job in marketing has specific requirements. Review the job description closely and tailor your resume to match their needs. Use keywords from the job listing to help your resume stand out.
Highlight both hard and soft skills
Marketing is a role that requires a solid mix of hard and soft skills to succeed. Be sure to highlight not only your technical skills, like analytics, but soft skills like creativity too.
List your certifications
Marketing professionals get noticed when they list certifications on their resumes. If you have special training, add it to your resume.
Feature quantifiable achievements
Marketing is creative but employers expect concrete results. Wherever possible, use numbers to illustrate your successes by using data and metrics in your resume.
Double-check your work
Any grammatical errors could cost you the job. Be safe. Proofread the document, then ask a friend to do the same.
Don’t forget a cover letter
A well-written, personalized cover letter can showcase your strong writing skills and add depth to items you’ve touched on in your resume.

Resources to help you prepare for your interview

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Heather is the Content Strategy Manager for Resume Now and a Certified Professional Resume Writer (CPRW) with more than ten years of experience writing about job search and career topics. She is based in San Francisco.