Sales Manager Cover Letter: Examples, Templates & Writing Tips

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Cover Letter Template for a Sales Manager

Not sure how to start your sales manager cover letter? Copy and paste this basic template. Then, you can edit it as needed to fit your exact needs.

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Richard Burns
West Lafayette, IN 47906
555-555-5555
example@example.com

March 5, 2025

Edith Chartier, HR Manager
Mid-Plains Industries
40 West Cedarwood Drive
West Lafayette, IN 47906

Dear Ms. Chartier,

I am writing to express my interest in the sales management position at Mid-Plains Industries. With a solid background in sales strategy, team leadership and a track record of driving significant profit growth, I am confident I can contribute effectively to your team.

As a sales manager at Connect Sales Group, I have increased company profits by 35% through targeted employee training programs and innovative sales processes. My experience managing a team of over 25 employees has honed my ability to lead multidisciplinary teams and drive sales initiatives that align with the company’s strategic goals.

One of my key strengths lies in my consultative selling approach, which has resulted in a 35% client account retention rate during my tenure as an inside sales representative. I have consistently demonstrated my ability to build strong relationships with customers and understand their unique business needs, leading to increased customer satisfaction and long-term partnerships.

I am particularly drawn to Mid-Plains Industries due to your commitment to innovation and excellence in the industry. I am excited about the opportunity to bring my skills in sales tracking, database management and strategic thinking to your team. I am confident that my experience and passion for sales will enable me to make a significant contribution to your company’s success.

Thank you for considering my application. I look forward to discussing how I can contribute to Mid-Plains Industries’ growth and success.

Sincerely,
Richard Burns

Format Your Sales Manager Cover Letter

Your cover letter is your opportunity to connect with the role you’re pursuing and explain why you’re an excellent fit as a sales manager. To make a lasting first impression, your letter needs to be professional and well-formatted. This might seem tough, but it’s easier than you think!

Formatting Tips to Ensure Your Cover Letter Meets Professional Standards:

Choosing a Sales Manager Cover Letter Template

Create your cover letter

Your cover letter should grab the employer’s attention from the start. The best cover letter templates are both simple and professional, allowing your unique experience and personality to shine through. 

Ensure that your cover letter matches your resume template for a cohesive application that shows your attention to detail.

How to Write a Cover Letter for a Sales Manager Role

Sales managers are expected to be goal-oriented and exceptional communicators. Your cover letter should convey these qualities, along with your sales expertise and relevant interpersonal skills. By following these steps, you’ll have a job-winning cover letter in no time!

A great cover letter starts with carefully reviewing the job description. Customize your letter to match the description of the role and take note of keywords that the employer uses to describe their ideal candidate. 

Integrating these keywords into your letter helps it resonate with the employer and increases the likelihood of passing through any applicant tracking systems (ATS) that they may use to filter candidates.

Make it easy for potential employers to reach you by including your contact details in the header. Be sure to list:

• Your name.
• City and state.
• Phone number.
• Email address.

Whenever possible, address your cover letter to the hiring manager by name. If the job posting doesn’t provide a contact, research the company to find out who is responsible for hiring. If no name can be found, “Dear Hiring Manager” is another appropriate option.

Kick off your cover letter with a confident introduction that showcases your professional identity and relevant experience. This section should quickly summarize who you are as a professional and why you’re the right choice for the role.

In the body of your cover letter, demonstrate why you’re the ideal candidate for the sales manager position. Highlight specific skills and experiences that fit the position. 

This is where you get to explore every aspect of your background that you think will help the employer see why you’re the right choice for the role. But don’t just tell them what you can do; Show them by including specific data that backs up what you bring to the table.

• Detailing Relevant Experience: Describe your experience leading sales teams, developing strategies to meet targets and driving revenue growth. Use concrete examples, such as percentage increases in sales or successful product launches.
• Highlighting Your Skill Set: Focus on a mix of leadership, communication and analytical skills, as well as your ability to motivate and manage sales staff. A great manager should have a strong blend of hard and soft skills.
• Addressing Unique Qualifications: If you have special qualifications, such as expertise in a particular industry, proficiency in CRM software or experience working in diverse markets, make sure to include these in the body of your letter.

Wrap up your cover letter by emphasizing your enthusiasm for the role and what you can bring to the company. 

Your cover letter closing should invite the employer to discuss your qualifications further in an interview and express gratitude for considering your application. Make sure to be assertive, but humble. You don’t want to end your letter on a pushy note.

End your cover letter with a professional signoff such as “Sincerely,” “Respectfully” or “Best regards,” followed by your name.

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Create your resume

Your job application should start with a professional resume. If your resume is out of date or you don’t have one yet, start by updating or building one. This will give you a great starting point for your cover letter.

Use the same design as your cover letter for a cohesive look, and be sure to include examples of your achievements. Not sure what a strong sales manager resume looks like? Take a look at some resume samples from pros in your industry before getting started. If you need help building your resume, consider using a Resume Builder with tailored content and templates.

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