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Table of contents

Sales Manager Cover Letter Example
Related Cover Letter Examples
Cover Letter Template for a Sales Manager
Format Your Sales Manager Cover Letter
How to Write a Cover Letter for a Sales Manager Role
Add a Matching Resume
Key Takeaways
Resources to Help With Your Job Search

A successful job search begins with a strong resume and an impressive cover letter. You’ve already got the sales skills to pay the bills. Now, you need a sales manager cover letter that communicates what you’re capable of. Our guide can help!

Our Guide Includes:

A sample cover letter that showcases what you have to offer to the sales manager role.
A customizable cover letter template that you can copy, paste, edit and use today.
Expert tips to write a persuasive sales manager cover letter.

Need a Job-winning Cover Letter Today? Our Cover Letter Generator will help you build a persuasive letter quickly. This tool offers customizable text suggestions, formatting help and stylish premade templates so you can submit your application with absolute confidence.

Sales Manager Cover Letter Example

Example Sales Manager Cover Letter

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What Makes This a Great Sample Cover Letter for a Sales Manager?

Neat Layout
This cover letter is neatly formatted and presents a persuasive and professional brand for the candidate.
Numerical Data
Including numerical metrics helps legitimize the candidate’s sales skills by demonstrating their impact in past roles.
Confident Tone
This letter features an appropriately confident tone that portrays the candidate as a reliable sales pro.

Cover Letter Template for a Sales Manager

Not sure how to start your sales manager cover letter? Copy and paste this basic template. Then, you can edit it as needed to fit your exact needs.

Richard Burns
West Lafayette, IN 47906
555-555-5555
example@example.com

March 5, 2024

Edith Chartier, HR Manager
Mid-Plains Industries
40 West Cedarwood Drive
West Lafayette, IN 47906

Dear Ms. Chartier,

I am writing to express my interest in the sales management position at Mid-Plains Industries. With a solid background in sales strategy, team leadership and a track record of driving significant profit growth, I am confident I can contribute effectively to your team.

As a sales manager at Connect Sales Group, I have increased company profits by 35% through targeted employee training programs and innovative sales processes. My experience managing a team of over 25 employees has honed my ability to lead multidisciplinary teams and drive sales initiatives that align with the company’s strategic goals.

One of my key strengths lies in my consultative selling approach, which has resulted in a 35% client account retention rate during my tenure as an inside sales representative. I have consistently demonstrated my ability to build strong relationships with customers and understand their unique business needs, leading to increased customer satisfaction and long-term partnerships.

I am particularly drawn to Mid-Plains Industries due to your commitment to innovation and excellence in the industry. I am excited about the opportunity to bring my skills in sales tracking, database management and strategic thinking to your team. I am confident that my experience and passion for sales will enable me to make a significant contribution to your company’s success.

Thank you for considering my application. I look forward to discussing how I can contribute to Mid-Plains Industries’ growth and success.

Sincerely,
Richard Burns

Format Your Sales Manager Cover Letter

Your cover letter is your opportunity to connect with the role you’re pursuing and explain why you’re an excellent fit as a sales manager. To make a lasting first impression, your letter needs to be professional and well-formatted. This might seem tough, but it’s easier than you think!

Formatting Tips to Ensure Your Cover Letter Meets Professional Standards:

Font Style and Size: Use recruiter-approved fonts like Arial or Calibri. For readability and professionalism, stick to a font size of 10-12 points.
Spacing: Use consistent line spacing, between 1.15 and 1.5, to maintain clarity throughout the letter.
Margins and Alignment: Align your text to the left and use 1-inch margins on all sides for a clean, polished look.

Choosing a Sales Manager Cover Letter Template

Create your cover letter

Your cover letter should grab the employer’s attention from the start. The best cover letter templates are both simple and professional, allowing your unique experience and personality to shine through.

Ensure that your cover letter matches your resume template for a cohesive application that shows your attention to detail.

How to Write a Cover Letter for a Sales Manager Role

Sales managers are expected to be goal-oriented and exceptional communicators. Your cover letter should convey these qualities, along with your sales expertise and relevant interpersonal skills. By following these steps, you’ll have a job-winning cover letter in no time!

Step 1

Tailor Your Cover Letter for the Specific Sales Manager Position

A great cover letter starts with carefully reviewing the job description. Customize your letter to match the description of the role and take note of keywords that the employer uses to describe their ideal candidate.

Integrating these keywords into your letter helps it resonate with the employer and increases the likelihood of passing through any applicant tracking systems (ATS) that they may use to filter candidates.

Step 2

Include Your Contact Information in the Header

Make it easy for potential employers to reach you by including your contact details in the header. Be sure to list:

Your name.
City and state.
Phone number.
Email address.

Including your LinkedIn profile in the header is a smart move. Many employers expect it, so make sure your profile is up-to-date and professional.

Step 3

Address the Hiring Manager by Name

Whenever possible, address your cover letter to the hiring manager by name. If the job posting doesn’t provide a contact, research the company to find out who is responsible for hiring. If no name can be found, “Dear Hiring Manager” is another appropriate option.

Step 4

Introduce Yourself in the First Paragraph

Kick off your cover letter with a confident introduction that showcases your professional identity and relevant experience. This section should quickly summarize who you are as a professional and why you’re the right choice for the role.

Example Opening Paragraph for a New Sales Manager:

I am thrilled to apply for the sales manager position at [company name]. My background in driving sales growth and fostering client relationships, combined with my passion for team leadership, makes me eager to contribute to your company’s continued success.

Example Opening Paragraph for an Experienced Sales Manager:

I am excited to express my interest in the sales manager position at [company name]. With over [number] years of experience leading high-performing sales teams and consistently exceeding revenue targets, I am confident that my skills align with your company’s goals.

Pro tip

Keep your introduction brief — around three sentences. This section isn’t the place to flesh out the details of your career. You’ll have time for that later.

Step 5

Explain Why You’re the Best Candidate for the Role

In the body of your cover letter, demonstrate why you’re the ideal candidate for the sales manager position. Highlight specific skills and experiences that fit the position.

This is where you get to explore every aspect of your background that you think will help the employer see why you’re the right choice for the role. But don’t just tell them what you can do; Show them by including specific data that backs up what you bring to the table.

Detailing Relevant Experience: Describe your experience leading sales teams, developing strategies to meet targets and driving revenue growth. Use concrete examples, such as percentage increases in sales or successful product launches.
Highlighting Your Skill Set: Focus on a mix of leadership, communication and analytical skills, as well as your ability to motivate and manage sales staff. A great manager should have a strong blend of hard and soft skills.
Addressing Unique Qualifications: If you have special qualifications, such as expertise in a particular industry, proficiency in CRM software or experience working in diverse markets, make sure to include these in the body of your letter.

Example Body Paragraph for a Sales Manager Cover Letter:

At [company name], I implemented a new sales strategy that increased revenue by 30% in my first year. By focusing on client retention and leveraging data analytics to refine our approach, I helped our team consistently exceed monthly sales targets.

In another role at [company name], I successfully launched a new product line, resulting in a 20% boost in market share. My ability to develop and execute sales strategies while maintaining strong client relationships was key to this achievement.

Step 6

Write Your Cover Letter Closing

Wrap up your cover letter by emphasizing your enthusiasm for the role and what you can bring to the company.

Your cover letter closing should invite the employer to discuss your qualifications further in an interview and express gratitude for considering your application. Make sure to be assertive, but humble. You don’t want to end your letter on a pushy note.

Example Closing Paragraph for a Sales Manager Cover Letter:

I am excited about the opportunity to bring my leadership skills and sales expertise to [company name]. I’m confident in my ability to drive your team’s success and contribute to the company’s growth. I look forward to discussing how my background aligns with your goals. Thank you for your time and consideration.

Step 7

Sign Off Appropriately

End your cover letter with a professional signoff such as “Sincerely,” “Respectfully” or “Best regards,” followed by your name.

Add a Matching Resume

Create your resume

Your job application should start with a professional resume. If your resume is out of date or you don’t have one yet, start by updating or building one. This will give you a great starting point for your cover letter.

Use the same design as your cover letter for a cohesive look, and be sure to include examples of your achievements. Not sure what a strong sales manager resume looks like? Take a look at some resume samples from pros in your industry before getting started. If you need help building your resume, consider using a Resume Builder with tailored content and templates.

Key Takeaways

Explore Sales Manager Cover Letter Examples

Reviewing cover letter examples from successful sales managers can help you understand what a persuasive letter looks like and how you can structure your letter to stand out to employers.
Highlight Essential Skills for a Sales Manager

Focus on the key skills every successful sales manager needs, such as team leadership, strategic planning and a proven ability to meet or exceed sales targets. Balance professional skills with soft skills and use measurable data to make your abilities shine.
Choose an Appropriate Sales Manager Cover Letter Template

Pick a simple and polished template that showcases your qualifications clearly. Your format should be neatly styled to allow your skills to take center stage.
Keep Your Introductory Paragraph Concise

Begin your cover letter with a brief introduction, emphasizing why you are a strong fit for the sales manager position. Highlight key strengths and describe why you fit the role. This section should be short and sweet.
Compose Detailed Body Paragraphs

In the body of your cover letter, dive into the specifics of your experience. Share measurable outcomes like percentage increases in sales, team performance improvements or client retention rates. Provide concrete examples of your impact.
Ensure Appropriate Formatting

A clean, professional and error-free cover letter is essential. Make sure the layout is neat and easy to read, as this reflects the attention to detail and organizational skills you’ll bring to the sales manager position.

Resources to Help With Your Job Search

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Hailey Brophy is an experienced writer with a diverse career in digital publication. She is passionate about using her unique skills and experiences to help job seekers find the information that they need to succeed.