A retail manager is a person who manages the daily operations of a department, specialty or convenience store. Their tasks may include supervising staff, managing stock, and responding to customer queries. If you want to work in this position, there are likely a rolling number of opportunities in your area that you can apply to. All you need is a compelling resume to beat out other potential candidates.In the following article, the Resume Now career experts will help you create a unique resume. Let’s start with the three main resume formats, as seen below:
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Job Duties of a Retail Manager
The role of a retail manager is crucial for the successful running of a store. The adequate supervision a retail manager can provide help maintaining managerial and structural consistency in the business, leading to good profits. From motivating the employees to maintaining inventory and even to considering the developing needs of its prospective customers, retail managers are critical.
Below are the primary duties of a retail manager:
Recruiting and hiring skilled staff, providing training to them, and assigning specific duties.
Liaising with head office and executive store management, including potentially with its owners.
Following effective industry-proven management strategies, such as updating point-of-sale (POS) systems like Lightspeed, Revel or Square, or implementing promotional plans to increase productivity.
Communicating with prospective customers to meet their specific needs. You may have to figure out a price dispute, act upon inventory health or safety recalls, or even decide on onsite emergency issues.
Implementing logical and credible budget plans.
Ensuring full- and part-time staff’s safety by developing training modules, knowing building code restrictions, and being informed of the latest city, county or state ordinances. Using practical merchandise and management knowledge that fits with the size and type of store, including department, DIY, boutique and/or chain stores, and supermarkets.
Providing assistance and guidance to employees in dealing with customers.
Working as a cashier, carrier or cleaner if needed.
Retail Manager Average Salaries
According to PayScale, an American compensation software and data company, a retail manager’s average salary is $49,345.
Top Skills for Retail Managers
Before deciding to pursue your career as a retail manager, you should be sure that you have the skills required for this job.
Here are the top skills that will help you to succeed as a proficient retail manager:
- Supply chain merchandising: Retail managers are in charge of stocking stores’ key products through merchandise agreements. They make sure all products are readily available upon customer request. While doing so, they use inventory management software like Epos Now to track the supply chain’s number of goods and ensure the successful execution of deliveries. If you are eyeing a retail manager position, acquire good experience with similar software or ask around about getting some.
- Adequate dual data-based and human-centric supervision of all store processes: When you are in charge of a store as a retail manager, you are responsible for your workplace’s overall performance. This encompasses financial, assortment, warehousing, and human resource management. That may mean your boss will analyze how much of a particular product you are selling, whether you are quickly responding to its demand through your orders, and how it affects the rest of the inventory. By gaining a robust understanding of POS systems like NetSuite, you can manage all these aspects. An exhaustive knowledge of metrics like sales per square foot, gross profit, and sell-through recommendation will also help you become a pro at managing retail processes.
- Excellent customer service skills: Being an excellent retail manager means continuously interacting with everyone around you. Why? Because communication helps maintain a good connection about what is happening on the ground, enables you to know which products people like or dislike, and develops customer allegiance. During these conversations, you should be open to feedback and empathize with your customers. It is also essential to have a positive attitude. Without these attributes, customers would never come back to you, and the stores may have to bear huge losses. So, demonstrate these specific service skills in your resume to grab the attention of recruiters.
- Sales mindset: How do you beat a competitor that offers the same products? This is a dilemma all retail managers face. You do it by knowing how to sell your products in more desirable ways to your customers. Developing specific sales pitches for various possible interactions, improving your demonstration and persuasion skills, being motivated, using smartphones and search engines to find the latest prices, and understanding how flexible the store is to price changes are excellent sales skills that define this mindset.
- Retail-specific leadership: The daily duties of retail managers require them to lead a team of employees and guide them throughout their work. Employers continually look out for competent candidates who possess leadership qualities and can undertake assigned tasks effortlessly. Thus, if you have proven leadership skills working in a retail environment, don’t forget to use them in the skills section of your resume, and then be prepared to bring up specific examples of that leadership during your cover letter or in the job interview.
Educational Requirements for Retail Managers
A degreeRetail managers don’t need a specific, retail-centric educational degree. People with bachelor’s degrees from just about any discipline can become retail managers. However, a degree in accounting, marketing, business, technology systems or management will likely provide you with an advantage. Business school graduates, in particular, are well-prepared for this job because they study administration. But suppose you have a thorough understanding of the merchandise, the management processes, and a clear idea about managing staff, including scheduling specifics. In that case, you can get an interview and a job as a manager.Some of the best colleges with business administration bachelor degree programs in the U.S. are Penn State, the University of Michigan and Purdue University.
CertificatesYou can become a retail manager without a bachelor’s degree by earning relevant certifications at universities or colleges, member associations, industry-specific groups, or for-profits educators.
- Universities and colleges: Institutions like Syracuse University offer comprehensive retail management programs that will help you grab a retail manager position fast. Through their programs, you will get a detailed insight into retail management aspects, including retail marketing, e-commerce, fashion merchandising, and product development.
- Industry-specific certifications: Started with a partnership between retail industry leaders and community colleges, the Retail Management Certificate is a nationally recognized certification that will help you soar in retail. It covers various topics, including human relations/organizational behavior, principles of management, technology applications, and retail management. Partner companies of the Food Industry Association and the Western Association of Food Chains run this certificate program.
- Member associations: Industry organizations like the National Customer Service Association (NCSA) and the Customer Service Institute of America (CSIA) provide customer service certification for interested parties, an intrinsic aspect of the retail industry. Upon obtaining the certificate, you will demonstrate that you are capable as a retail manager in recruiters’ eyes.
- For-profit educational companies: Many companies like Udemy and Skillshare offer quality retail management courses in the U.S. The one at Udemy will help you refine your basics in this field. You will learn different aspects, including franchising, retail strategy planning, retail selling process and merchandising.
Retail Manager Resume-Writing Tips
When you present your resume to an employer, your main objective should be to grab their attention with a direct and easy-to-read style. If your resume doesn’t make clear who you are, what you’ve done, and what you are specifically good at, and also matches what the employer is looking for, it is just a waste of time and effort.
Use these simple tips to create a unique and compelling resume that will get you a retail manager job:
- Be precise and to the point: The idea is to catch the employer’s attention instantly. They may receive a ton of resumes every day, so if you keep your resume lengthy and put off essential points to the end of the document, the employer won’t even look at it. So keep in mind to place the vital issues first. Keep it short and to the point so that the employer can grasp the essence of your resume from just a glance. Avoid jargon and wordy sentences. You don't want to tire your employer with your resume. Sound crisp and reliable at the same time; this will help you engage the employer’s attention.
- Let your skills speak for you: You should thoroughly go through the job description and understand the needs of your employer. If you feel that you can meet their requirements, then don’t hesitate to showcase your skills that match them. Some employers are keen to look for skills rather than their educational qualifications in the retail sector. So if you fall short on the education side, don’t worry. Your skills will make up for it.
- Keep the balance between experience and skills: The retail sector is an industry where you need both skills and experience. Most employers look for managers who have a great deal of experience in the field and possess the key skills needed to manage the store. If you have a few years of work experience, it is better to balance the amount of information you provide about your skills and your experience in your resume.
Do you need to be a business school graduate to become a retail manager?
No, you don’t need a business degree to become a retail manager. You can become a retail manager with a degree in any discipline or a certification in a related field. Training experience is also considered a qualification for a retail manager in many employers. It is also good to have a bachelor’s degree in business administration for this position. However, it is not mandatory.
How do I know if the retail manager position is right for me?
If you think you have good leadership qualities and the experience to lead a team, you should go for this job. A retail manager’s position tends to require more responsibility, patience and confidence, among other retail jobs. This job is also perfect for you if you have an excellent analytical mind and have a knack for quick decision-making. So, if you have always dreamed of leading a group of people, and guiding them to reach their full potential in a retail setting, just go for it. You never know where it may lead, including high up the company ladder.